super bowl viewership 2018

Trump’s Inauguration (multiple networks), 10. Its 98.2 million viewers in … The lowest rated Super Bowl since 2009. The numbers go up when streaming, Spanish-language broadcasts and out-of-home viewing — for example, at bars — is added into the mix. In 1996, the game returned to RDS and has aired on the channel since.[81][83]. Seeing Brady there and 2. seeing a team get screwed for Brady’s benefit. Following the introduction of the Portable People Meter (PPM) in Canada in time for the 2010 game, viewership increased significantly compared to the previous decade. Super Bowl XLIX was the most-watched Super Bowl ever, and was played on February 1, 2015. Source: CNBC 2021, Sports Media Watch 2021. [86] In 1994 and 1995, the price was $29,000 and $40,000, respectively. From 1987 to 1991, the Super Bowl aired on TQS, with the exception of the 1989 game which was only available on NBC via cable. A.J. "[62], Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. Overall, the 9 percent decline in Super Bowl ratings is in line with the league’s 7 percent decline over the course of … But things got worse in 2017 with the league taking blow after blow from many different directions. For 2020 numbers, go Super Bowl LII viewers down 7% from last year. Super Bowls annually rate at the very top of the TV viewing charts in the US. IBC's Diversity and Inclusivity Charter of Commitments. In 1992, 1993, and 1994, the game was broadcast on sports channel RDS before moving to TVA in 1995. IWD: As part of its efforts to boost gender diversity within the broadcast tech and services sector, in 2018 Rise launched a mentor scheme to help women advance their careers. The game briefly returned to CTV in 1986 and then aired on Global from 1987 until 2007. According to Nielsen, in 2018 the Super Bowl drew an average viewership of 103.47 million viewers, which at the time was the lowest rating since 2009. … You have to go back to 2006-2009 to find four consecutive years of Super Bowl viewership under 100 million viewers. What are the numbers? [104][105], In 2006, however, viewership increased. Super Bowl LIII (New England Patriots vs. Los Angeles Rams) broadcasted by FOX in February 2019 had a viewership of 98.2 million. The Indian Premier League (IPL) 2020 season turned out to be the most-viewed IPL season ever, breaking all previous records. re: Super Bowl Viewership Drops To Historic Low For NFL & CBS; Most Streamed Game Ever Posted by TheeRealCarolina on 2/9/21 at 8:33 am to St Augustine. Super Bowl television ratings have traditionally been high. [140] According to the company's 1986 survey of the game, 4,065,000 Canadians watched Super Bowl XX, including 427,000 in Montreal alone. Super Bowl television ratings have traditionally been high. Estimated viewing on these non-traditional platforms could reach two million, according to NBC. [58] With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcast Super Bowl I. The game has also been simulcast on CTV 2 (2017–19) and sports cable channel TSN (2016–present). [14] In New York City, the game received a 36.3 rating and a 61 share. NFC Divisional Playoff, Green Bay-Dallas (Fox), 3. It was the least-viewed Super Bowl since 2009. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery. But Goodell still wasn’t quite sure why ratings were down so much. Hi Everyone, In early November 2019, I made a Super Bowl prediction in my post My Super Bowl Prediction. Viewership for the 2018 Super Bowl LII was down 7% from 2017, according to Nielsen data. Kevin Hilton found out how the presenters are broadcasting entirely from home. If anything, with COVID forcing people to stay closer to home in 2020-21, there would have been a reasonable expectation that television viewership would have increased during the 2020 season … [97] Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the 2020 game. [98][99], According to in-house research conducted by the network, the 1977 game was watched by approximately 3.5 million Canadians on the CBC's English and French television stations. [14], In 1977, Super Bowl XI was watched by 81.9 million total viewers, beating the Game 7 viewership of the 1975 World Series and becoming the most-watched sports broadcast in American history. ", "Two Medium Markets Produce One Big Rating for Super Bowl", "Super Bowl XLV Most Viewed Telecast in U.S. Broadcast History", "The Nielsen Company's Guide to Super Bowl XLII", "Super Bowl draws lowest TV audience in more than a decade, early data show", "Record 114.4 Million Watch Super Bowl XLIX, Making It Most-Watched TV Program In U.S. History", "Super Bowl LV Draws Nearly 92 Million TV Viewers", "Super Bowl XLVI Is Most-Watched Television Show in U.S. History", "Fox sacks the competition for 2nd weekly win", "Fox rides weak Super Bowl to big weekly win", "Fox wins week in Super style: Net cruises on Sunday after NBC takes first 2 nights of sweep", "Primetime Ratings Report for the Week of January 30 - February 5, 2006", "Most Viewed TV Program in History: Super Bowl XLIII on NBC", "NBC's Record-Breaking Super Bowl XLIII Supercharges the Network's Top-Rated Week of Jan. 26-Feb. 1", "Super Bowl XLV Breaks Viewing Record, Averages 111 Million Viewers", "FOX Wins Five of Seven Nights, Moves Into TV's Top Spot", "164.1 Million Watch All-or-Part of CBS's Super Bowl XLVII Coverage", "Record-Breaking Super Bowl XLVI and "The Voice" Supercharge the Network's Top-Rated Week of Jan. 30-Feb. 5", "Sunday Final Ratings: Final Numbers for the, "The money behind the Super Bowl's most memorable commercials", "Super Bowl 50 most-watched program in TV history", "Super Bowl LI on FOX Is Most-Viewed Program in U.S. Television History", "Super Bowl LIII Draws Total Viewership of 100.7 Million", "Super Bowl LIV on Fox Draws Massive Audience", "Tip for Super Bowl Viewers: Buy Anouther Television Set", "Tip for Super Bowl Viewers: Buy Another Television Set", Los Angeles Times–Washington Post News Service, "CBS Attracted 56 Per Cent Of Super Bowl TV Audience", "One-Third U.S. Population Saw Super Bowl TV", "Super Bowl VII likely to set TV viewing record", "Super Bowl XII TV's top drawer this season", "Local fans will benefit when CBS picks up auto racing", "NFL, FOX Deportes announce historic broadcast partnership", "NBC's Super Bowl LII Posts Total Audience Delivery Average of 106 Million Viewers", "Super Bowl 50 en ESPN Deportes: Audiencia en hogares aumenta 51% por encima de la transmisión en español de 2015", "Super Bowl LIII averages 98.2M viewers on CBS, lowest in decade", "NFL Ratings On Decline — Unless You Live In Canada", "Grey Cup top of the league with advertisers", "Advertisers in a race to spend at Super Bowl", "Expect 'kinder, gentler' Super Bowl show", "A Super Bowl-sized challenge for Canadian advertisers", "Why American ads are blocked – again – from the Super Bowl broadcast in Canada", "In the battle for TV ratings supremacy, the Grey Cup and Super Bowl fight to the finish", "CBS Pleased With Holding Viewers Through Ravens Blowout Win", "Super Bowl has strong ratings in Canada", "Top Programs - 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One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. [5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. “We look at it and we try to figure out what’s changing.”. Now the spotlight will be on Sunday’s Super Bowl in Minnesota where NBC are improving coverage once again with a total of 106 cameras including many extras in and around the stadium, even in places like hallways and team lounges. But at least NBC had another chunk viewership offering, the 2018 Winter Olympics, right around the corner, ... the Super Bowl is also sure to be America’s highest-rated TV event of … Internationally, the fan base continued to surge upwards with the UK supporters filling the four game venues in autumn 2017 and both TV and radio audiences continuing to grow on Sky, the BBC and the TalkSport radio station. Even worse, the flagship Monday Night Football show on ESPN would report average viewing over the season down 17% compared to 2015, while NBC’s Sunday Night Football would fall almost 20% for the same period. In 2016 when the Seton Hall Sports Poll asked the question, 68 percent of respondents said yes, they would be watching the game and only 29 percent said no. 2019: 98.5 million . A surprisingly poor opening week of viewing numbers in September was no isolated blip and a 9% year-on-year fall seemed the new normal. Super Bowl TV viewership is on a general decline since 2015 due to many reasons, including the rise of streaming, Kaepernick’s divisive protest, and former President Trump’s call for a boycott. [63] However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I. [132][133] In 1979, a Bureau of Broadcast Measurement (BBM) survey found that 4,605,000 million Canadians watched that year's Super Bowl; a separate Nielsen survey measured 4.1 million viewers on English television stations only. Top Ten US TV Programmes from 2017 Viewing number HH rating, 2. [61] Three weeks later, this was confirmed when the national Nielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl. [13] Likewise in 1974, the rating declined again to a 41.6, and total viewership for the game was 4.5 million less than the year before. But when McMahon pointedly stated that his league would have “nothing to do with politics”, it was a reminder of the perfect storm that led to such large TV viewer drop-offs in 2017 for the NFL might not be the end of this particular story. Super Bowl … Goodell pointed out that NFL games remained among the top performing shows in America (see chart above), but the trend so undeniable he was also forced to speak of plans to reduce game times by shortening ads and finding ways to speed things up on the field of play itself. AFC Divisional Playoff, Pittsburgh-Kansas City (NBC), 9. Super Bowl Viewership Drops To Historic Low For NFL & CBS; ... South Carolina Fan Member since Aug 2018 11536 posts. Back to top. Streaming and adults 18-49 numbers listed when available. NBC Sports executive producer Fred Gaudelli said: “We thought we had some fantastic shows on Sunday nights this year and they weren’t at the level in terms of viewership as previous years, but I know everything (including viewing figures) is cyclical.”. Super bowl viewership over the years. [96] By 2012, ads cost close to $130,000 per 30 seconds. [134][135] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week. Super Bowl scores ad spend touchdown amid viewership dip Though TV views declined, it was the most livestreamed game. [87] By 1998, the price had increased to $45,000. 2020: 101.3 million . Despite drawing a massive audience the game, which took place on Sunday 4 February, was watched by fewer fans than last year. In English, the first 12 Super Bowl games were broadcast on CBC television stations and affiliates. [13] With the Steelers winning the game, the broadcast in Pittsburgh attracted a preliminary rating of 63 and a share of 88 in the city, meaning 88% of the households in the city with television sets in use were watching it. AFC Championship Game, Pittsburgh-New England (CBS), 4. [73] The rating of 44.4 and average viewership of 62.1 million also set new records for the game[13]—all of which would be broken the following year when Super Bowl XII was the first to be broadcast in prime time in the Eastern Time Zone. The 2019 Super Bowl between the Patriots and the Los Angeles Rams was the least-watched Super Bowl since 2008. [70] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game. [70] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game. TV Viewership Was Down, But Total Audience For the Super Bowl Topped 118 Million . The 2018 Super Bowl between the Patriots and the Philadelphia Eagles drew 103.4 million. [59] As NFL games on CBS rated double those of AFL games on NBC during the regular season, CBS was able to charge advertisers tens of thousands of dollars more than NBC for 60-second commercials during the broadcast. By DAVID BAUDER February 5, 2019 GMT. Also, NBC - the first network to live stream the Super Bowl in 2012 - will show the game on many different platforms such as on NBC.com, NBCSports.com and the NBC Sports app (viewable on Android, iPhones and on TV streaming devices such as Amazon Fire, Apple TV, Google Chromecast, Roku devices and Xbox video game systems, among others). When all of Nielsen’s figures are brought to bear, this year’s viewership is at 112.7 million viewers. The 2018 Super Bowl between the ... Patriots and the Los Angeles Rams on CBS averaged approximately 98.2 million viewers on the network alone— the Super Bowl’s lowest viewership … The overall viewership was the lowest total for a Super Bowl … A tiny number of other players showed their support of Kaepernick and that was enough for the President to call them all “sons of bitches” while also suggesting that fans boycott the NFL at games and on TV. You have to go back to 2006-2009 to find four consecutive years of Super Bowl viewership under 100 million viewers. It’s a big world out there,” said Jaguars’ London-based senior VP of international development Hussain Naqi. [8], Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch. [14], In contrast with previous years, Super Bowl IV's ratings were largely underestimated. The game rotated between CTV (1979, 1981, 1983) and CBC (1980, 1982) before airing on Global and its affiliates in 1984 and 1985. [100] In 1999, Super Bowl XXXIII was watched by 3,399,000 viewers—the largest electronically measured audience in the game's Canadian broadcast history. How many people watched the Super Bowl 2021? In terms of the social nature of the big game, there were 170.7 million social media interactions across Facebook, Instagram and Twitter in the U.S. about Super Bowl LII on NBC on Feb. 4, 2018. [5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. The NFL countered with its own good news. [81][82] In Quebec, the first 20 games aired on French television stations owned by the SRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). News this week that the video experience pioneer Accedo is set to acquire Hibox, a provider of advanced TV solutions, will impact on their hundreds of media, telco and cable operator customers worldwide. The most recent FIFA World Cup (2018) had a viewership of 1.2 billion. Following a new deal with the NFL, CTV regained the rights to air the Super Bowl in Canada and it has aired on the network since 2008. [77], The Super Bowl has been broadcast in Canada since its inception on both English and French television networks. How does the Super Bowl viewership compare to the Indian Premier League final? [14][66] The 1971 game was watched by 39.8% of American households, making the NBC broadcast the highest-rated sports event on a single network, beating the final game of the 1963 World Series[67] This record would be broken again the following year when the 1972 CBS broadcast of Super Bowl VI was watched by 44.2% of households. But the host broadcaster understands that despite all its efforts, the ultimate size of the Super Bowl audience cannot be controlled just by improved coverage methods. Of course, it is easy to predict that the second attempt by wrestling entrepreneur Vince McMahon to make his XFL football concept succeed following its closure in 2001 after just one season will be a fly that the NFL easily swats away. The Philadelphia Eagles' 41-33 victory over the New England Patriots on Sunday night averaged of 103.4 million viewers on television, according to Nielsen, the lowest Super Bowl viewership … In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time. New England Patriots' Lawrence Guy kisses the trophy after the NFL Super Bowl 53 football game against the Los Angeles Rams, Sunday, Feb. 3, 2019, in Atlanta. Support for the president was vociferous from his base and TV pictures of rows of empty stadium seats only added to the NFL’s problems. “Yes, TV viewing can validate what a team or a league is doing, but we see growth on platforms like Twitter and Instagram. Super Bowl LV, which aired on February 7, 2021, brought in an average audience of 8.8 million viewers. However, there has been some good news for the NFL this week as Fox Sports announced a deal to broadcast the league’s 11-game series of Thursday Night Football programmes for a reported $660 million per season, an amount that is up from the $450 that CBS and NBC previously paid. The Patriots won 13-3. Boom Radio, which launched last month, is thought to be the first UK station without a central studio facility. Super Bowl LIII attracted 98.2 million viewers, representing its smallest viewership since 2008. BBC DG Tim Davie: “We’re not trying to beat Netflix”, IBC Workflow Tours: Content creation and post-production, Disney, Universal and Technicolor join Microsoft’s IBC SHOWCASE lineup, Firstlight Media to get personal at IBC SHOWCASE. [68] In 1973, Super Bowl VII was the first game to be exempt from a local television blackout following the amendment of an NFL policy requiring them at the time. [94] It then increased to approximately $117,000 for the 2009 game, before declining slightly for the 2010 game. In 2014 and 2015, total Canadian viewership equaled or exceeded that of American total viewership, per capita. 2019: 98.5 million. Michael Burns looks at how the move has potential not just to give smaller customers top tier ... As live production moves to the cloud, can SMPTE Standard 2110 evolve to retain broadcast quality standards or should the industry wholeheartedly embrace web technologies? In 1977 and 1978, the cost of a 30-second ad was $2,500 and $3,200 Canadian, respectively. “TV is no longer the only way to get NFL content. [14] The rating and average viewership also increased compared to the previous year. Perez. [142] However, the 2001 game was watched by just over 3 million, including 1,548,000 in Ontario—both of which represented multi-year viewership lows. Super Bowl ratings dating back to the very first game in 1967. Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season.The American Football Conference (AFC) champion New England Patriots defeated the National Football Conference (NFC) champion Los Angeles Rams, 13–3.The game was played on February 3, 2019, at Mercedes-Benz Stadium in Atlanta, Georgia and … The super bowl is the annual championship game of the national football league nfl. [71] In Los Angeles, the game received a 78% share of the audience, compared to the combined shares of the broadcasts on CBS and ABC at the same time of 4%. [59][60] Preliminary ratings for the game—which was controversially blacked out in Greater Los Angeles[56]—were released a day later and showed that the CBS feed was more popular than the NBC. 2021: 96.4 million. Similar to the United States, ad prices have also increased over the years on English networks in Canada. USA TODAY. Year-on-year comparisons on only the major USA television networks were not a fair reflection of NFL popularity. [84] A controversial decision by the Canadian Radio-television and Telecommunications Commission (CRTC) that banned Canadian networks from simsubbing the Super Bowl in 2017, 2018, and 2019 caused a decline in viewership; the rule was overturned by the Supreme Court of Canada prior to the 2020 game. In addition, there will be seven 4K ultra high definition cameras showing the action and a virtual 3D system will debut on giant screens inside US Bank Stadium in Minneapolis. Super Bowl LIII drew a 44.9/68 overnight rating, which is the lowest since the Steelers-Cardinals match-up back in 2009. Is the film industry turning on to artificial intelligence? viewership for the Super Bowl has been dropping like a rock, and that trend continued with the game last Sunday. And as the Super Bowl build-up reached a crescendo late last month, the announcement of another rival league launching in 2020 dampened the NFL’s spirits. People are tired of 1. [89][90] The ad price was approximately $100,000 in 2003. The game averaged 103.4 million viewers, down from 111.3 million. NFC Wild Card Playoff, NY Giants-Green Bay (Fox), 7. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million. [108][145] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million. AFC Wild Card Playoff, Miami-Pittsburgh (CBS), Source: Nielsen live-plus-same-day data Jan. 1-Dec. 31, 2017, Note: HH Rating = Homes Using Television (HUT) x Share Of Audience; NFL games in italic. With the Super Bowl taking place for the 52nd time on Sunday 4 February, it’s the annual reminder that NFL American football has been the most successful sports league on television over the past half century. [13][14][76], Due to a growing Hispanic football fanbase, the NFL partnered with Fox Deportes to carry the first Spanish-language broadcast of the Super Bowl by a U.S. channel in 2014. 2020: 101.3 million. [93][94] Following the acquisition of Super Bowl broadcasts rights by CTV, the price returned to $110,000 in 2008. As per BARC India viewership data, the T20 league had an overall viewership of 405 million. Read more Emerging technologies at the Winter Olympics. [88] In 2000, the price was $85,000 per 30 seconds—more than a 50% increase over the $55,000 it cost in 1999. Colin Kaepernick (right) kneeling for the national anthem. Why did it hit its ratings peak in 1982? Super Bowl LIII had record streaming, but overall average viewership was lowest since 2009. 2019 Super Bowl viewership saw a drop to 98.2 million viewers when measured similarly to previous Super Bowls. Meanwhile, NFL execs in New York pointed to the industry-wide issue of cord cutting as a cause for falling ratings that was out of their hands. [139] In 1985, the game was watched by 1,649,000 viewers on Global. [95] In 2011, CTV charged about $100,000. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015. [147], Canadian Radio-television and Telecommunications Commission, List of most watched television broadcasts in the United States, "Super Bowl viewer ratings down from a year ago", "Super Bowl is king at home but struggles on world stage", "Every year, more people watch the Super Bowl. There was an average of 114.4 million viewers who watched the New England Patriots defeat the Seattle Seahawks that day, with a 47.5 rating; meaning … American football games - the Super Bowl in particular - have always drawn large TV audiences, but with a drop in the number of people tuning into the NFL, what can be done to boost viewing figures and maintain interest in the sport? Webinar Remote production: Game changer for sports broadcasters. That streaming audience included consumers who tuned in via the NBC Sports … If the viewership of the … 2018: 103.5 million. 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