super bowl viewership

[59][60] Preliminary ratings for the game—which was controversially blacked out in Greater Los Angeles[56]—were released a day later and showed that the CBS feed was more popular than the NBC. It’s the smallest television-only viewership since Super Bowl XL, which capped the 2005 season. [5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. However, taking an 8% stumble from what Fox had on … [63] However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people. [12], The first championship game was dubbed the "Super Nielsen Bowl" by the media. [13] Likewise in 1974, the rating declined again to a 41.6, and total viewership for the game was 4.5 million less than the year before. (Which was the last time ABC broadcast the Big Game.). Try our corporate solution for free! The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. [108][145] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million. [97] Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the 2020 game. Although 3 million more households were able to watch the game,[69] the number of households that actually watched it increased by only 220,000 compared to the previous year, and the rating declined from a 44.2 to a 42.7. [58] With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcast Super Bowl I. Super Bowl viewership drops sharply from last year. Super Bowl Commercials. Last year's average TV viewership sat at 100.45 million viewers for Super Bowl 54, with another 3.4 million tied into streaming. [14] The rating and average viewership also increased compared to the previous year. [14], In 1977, Super Bowl XI was watched by 81.9 million total viewers, beating the Game 7 viewership of the 1975 World Series and becoming the most-watched sports broadcast in American history. The Super Bowl 55 ratings are in, and they're not so super. Super Bowl ratings took a hit, marking the lowest viewership for the game since 2007. Super Bowl XL drew a record English-language audience of 4,281,000 and a French-language audience of 702,000. For example, the ratings in Boston were higher than those in Tampa, Fla.: With a 57.6 local rating, that number outpaced viewers in Tampa, which posted a 52.3 number, locally. [65] Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million. [132][133] In 1979, a Bureau of Broadcast Measurement (BBM) survey found that 4,605,000 million Canadians watched that year's Super Bowl; a separate Nielsen survey measured 4.1 million viewers on English television stations only. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million. The game lost 43 percent in young viewers four years ago and 51 percent in 2008, the site reported. It also draws big crowds at viewing parties, bars and restaurants. [87] By 1998, the price had increased to $45,000. [94] It then increased to approximately $117,000 for the 2009 game, before declining slightly for the 2010 game. https://en.wikipedia.org/wiki/List_of_Super_Bowl_TV_ratings XXXIX (Eagles): 53.1 The past ten Super Bowls rank as the ten most-watched all-time, and the past eight rank as the eight most-watched programs in U.S. television history. In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time. [14] This record would be broken the following year when the 2000 game was watched by 4 million, according to preliminary figures. [5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. "[62], Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. Posted by Mike Florio on February 9, 2021, 9:32 AM EST. It’s the smallest television-only viewership since Super Bowl XL, which capped the 2005 season. A growing number of big-name advertisers, including Coke and Hyundai, are skipping the Super Bowl this year for fear of not striking the right tone amid America’s contentious political landscape. The ratings drop of about 9% is in line with the regular season ratings drop of 7%. [1] However, viewership is predominantly North American;[2][3] the Super Bowl is the most watched television broadcast in the United States every year. Strictly on TV, CBS Sports averaged 91.629 million viewers for its broadcast of Bucs vs. Chiefs in Super Bowl 55 on Sunday. [136] The 1981 game was watched by 3.5 million on English television stations according to BBM; a later survey by the organization measured an audience of 4,482,000 viewers across both languages. Super Bowl LIV averaged 102 million viewers. CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8% from Fox’s telecast of Chiefs-San Francisco 49ers last year. [81][82] In Quebec, the first 20 games aired on French television stations owned by the SRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). For comparison, the most-watched was 2015’s event with 114.4 million. Nielsen said 68% of US homes with televisions in use were tuned to the Super Bowl LV telecast. [58][60] For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it. Strictly on TV, CBS Sports averaged 91.629 million viewers for its broadcast of Bucs vs. Chiefs in Super Bowl 55 on Sunday. [147], Canadian Radio-television and Telecommunications Commission, List of most watched television broadcasts in the United States, "Super Bowl viewer ratings down from a year ago", "Super Bowl is king at home but struggles on world stage", "Every year, more people watch the Super Bowl. [85] By 1992, the price had increased to $25,000. Super Bowl LV on Sunday drew an average of 96.4 million viewers across TV and streaming platforms, according to data from CBS, which aired the game. The numbers were released Tuesday, after a delay from Nielsen's usual next-day delivery . [134][135] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week. [91] In 2005, the cost of a 30-second ad was $110,000;[92] it was lowered to $100,000 for the next two games due to a decline in viewership. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015. The Boston market grew in viewership for a 13-percent rise, a year after the Patriots weren't in the Super Bowl. Super Bowl television ratings have traditionally been high. [13][14][76], Due to a growing Hispanic football fanbase, the NFL partnered with Fox Deportes to carry the first Spanish-language broadcast of the Super Bowl by a U.S. channel in 2014. The 2021 Super Bowl lost another 37 percent of viewers in that age demo over last year’s audience. The third most-watched Super Bowl was Super Bowl 50, in … GOT WOKE, WENT BROKE: Super Bowl Falls to Lowest TV Viewership in 15 Years.The lede on this Front Office Sports article is a classic:. The game lost 43 percent in young viewers four years ago and 51 percent in 2008, the site reported. The special, which had Robert Downey Jr and Metallica as guests, as the late-nighter’s best viewership and demo rating (1.1) since its last post-Super Bowl showing in 2019. [13] In 1979, the Super Bowl XIII broadcast recorded a drop in both average and total viewership, and the rating decreased by 0.1 to a 47.1, though all were the second-best numbers ever for the game and the share grew by 7 percentage points to a 74. While the TV numbers dipped roughly 9 percent, the NFL's regular season lost about a 7 percent viewership, meaning the loss in viewers is just about on par with the losses during the regular season, per SBJ's John Ourand: This game will be the most viewed U.S. telecast of 2021 by a long shot. XLIX (Seahawks): 61 Super Bowl LV was the first NFL game to post 1 billion streaming minutes. Viewership for Tom Brady and the Buccaneers’ victory over the Chiefs in Super Bowl LV was down overall compared with last season’s Super Bowl, but up significantly in Boston. [139] In 1985, the game was watched by 1,649,000 viewers on Global. [95] In 2011, CTV charged about $100,000. Super Bowl records lowest viewership since 2007, but highest streaming numbers. CBS has clarified the broadcast deliveries for Super Bowl LV, saying that the traditional TV presentation averaged 91.6 million viewers. That number was down from last year's Super Bowl, which averaged roughly 102 million viewers … Super Bowl LV averaged 96.4 million viewers across TV and streaming, according to CBS. At the time, CBS held the broadcasting rights to NFL games and NBC held the rights to AFL games. JUST WATCHED JLo's impressive path to the 2020 Super Bowl… [143][144] However, viewership would decline for the next two years; the 2004 game was watched by 3.56 million, and 3.13 million watched the game in 2005. Previous Patriots Super Bowl ratings in Boston: [8], Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch. Visit the Business section of Insider for more stories . N.F.L. When adding TV viewers from various other platforms, that number grows to 96.4 million viewers, still a pretty big hit to average viewership altogether. [74] As a result, total viewership grew by over 20 million and the 1978 game became the most-watched single-network broadcast in U.S. history; 102 million viewers watched at least five minutes. [85] In 1978, Nielsen conducted the first independent ratings survey and found that the 1978 game was watched by 4,495,000 million Canadians, including 550,000 on French television stations. The Super Bowl ratings are in and they are a huge disappointment, getting the worst overall ratings in almost 15 years: CNBC – Super Bowl LV attracted 96.4 million viewers for ViacomCBS on Sunday, the company announced Tuesday, as the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9. Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. Viewership for early games was estimated through various surveys conducted by Numeris and/or Nielsen Canada. Despite the loss of viewership, Super Bowl LV was the most live-streamed event in history, with 5.7 million viewers per minute, up 69% from 2020's prior high. Just to give you some idea of how bad this is, the ratings and viewership for the last 20 Super Bowls are below: Notice that this Super Bowl got a viewership rating calculation (RTG) of 38.2.That is the worst rating calculation since 1969, according to this chart from Sports Media Watch, when the rating was listed … [14] In New York City, the game received a 36.3 rating and a 61 share. That would be the lowest TV viewership in 15 tears for the Big Game (90.75 million for Steelers vs Seahawks in 2006). There were only 96.4 million Super Bowl TV viewers in 2021, the worst since 2007. In 1996, the game returned to RDS and has aired on the channel since.[81][83]. In English, the first 12 Super Bowl games were broadcast on CBC television stations and affiliates. XXXVIII (Panthers): 52.2 By Frank Pallotta, CNN Business. But this year’s number is just another dip compared to past years. That is lowest rated game since Super Bowl III on NBC in 1969 (36.0 rating). [146], In Mexico, Super Bowl LIV averaged 3.7 million viewers in Mexico and a 7.3 rating, with 2.94 for TV Azteca, 2.66 for Televisa, 0.87 for Fox Sports, and 0.83 for ESPN. ET to 10:11 p.m. Viewership of CBS Sports coverage of Super Bowl LV dropped to 96.4 million from 102 million last year, despite a big rise in streaming viewers. [142] However, the 2001 game was watched by just over 3 million, including 1,548,000 in Ontario—both of which represented multi-year viewership lows. According to preliminary results from Nielsen, the telecast of Super Bowl LIV on FOX, which ran from 6:41. p.m. Similar to the United States, ad prices have also increased over the years on English networks in Canada. The viewership numbers for this year’s Super Bowl experienced a drop from the previous year and the lowest since 2006, according to data. Super Bowl TV viewership is on a general decline since 2015 due to many reasons, including the rise of streaming, Kaepernick’s divisive protest, and former President Trump’s call for a boycott. According to @Ourand_SBJ, Super Bowl LV got a 57.6 rating in Boston. [84] A controversial decision by the Canadian Radio-television and Telecommunications Commission (CRTC) that banned Canadian networks from simsubbing the Super Bowl in 2017, 2018, and 2019 caused a decline in viewership; the rule was overturned by the Supreme Court of Canada prior to the 2020 game. Super Bowl LV on Sunday drew an average of 96.4 million viewers across TV and streaming platforms, according to data from CBS, which aired the game. That game, a 21-10 win for the Steelers over the Seahawks, averaged 90.8 million on ABC.

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