nba viewership statistics

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The actual NBA viewership in China is even bigger than the announced figures. by Bobby Burack 7 months ago updated 6 months ago 30. By the numbers: Through Nov. 22, games were averaging 1.45 million viewers across ESPN and TNT, down 18% from the same point last year (1.75 million). While Game 4’s ratings for Lakers-Heat showed an uptick from the prior three games, viewership on ABC has now set an historic low as the four least-watched finals games in … “The teams are losing prime-time windows, and daytime games are during lower usage time periods.”. Game 5 of the Finals was the most-viewed NBA game ever, with 50.6 million total views and 15.9 million unique viewers, surpassing last year's Game 7, according to Tencent. As the NBA and MLB return from their coronavirus-imposed hiatus, it appears TV viewers are not interested in what the increasingly woke leagues have to offer. National television viewership had fallen 12 percent in February since the end of the season compared to the 2018-19 season, according to a report from Sports Business Daily. Additionally, the NBA’s social media platforms have generated record engagement season-to-date, with a 201% increase in minutes watched versus last year. NBA Finals. Last Saturday's Tennessee-Georgia game on CBS averaged a 3.1 rating and 5.77 million viewers, making it the highest-rated and most-watched game … Woods suffered serious injuries after he was involved in a single-vehicle car crash in Southern California. This was revealed in a recent survey by Activate. Zhao, a Chinese filmmaker, has not addressed the controversy publicly. THE LATEST ON THE BLM MOVEMENT FROM CHANGING AMERICA, WHAT THE 2020 BLACK LIVES MATTER PROTESTS HAVE ACHIEVED SO FAR, MORE THAN HALF OF VOTERS THINK AMERICAN SOCIETY IS RACIST: POLL, UBER PLEDGES $10 MILLION TO BECOMING AN ‘ANTI-RACIST’ COMPANY, SIRI, ALEXA TAKE A STAND ON BLACK LIVES MATTER MOVEMENT, PROTESTERS’ DEMANDS TO DEFUND THE POLICE TAKE HOLD. The series accounts for six of the top 10 most-watched TV programs in Canada in 2019. NBA viewership for 27 games broadcast across TNT, ESPN and ABC were up 34% And Sunday night baseball. NBA Finals Ratings History (1988-Present) NBA Finals ratings dating back to 1988. The 2020 NBA Playoffs averaged 3.04 million viewers across ESPN, ABC, TNT and NBA TV (83 telecasts), down 37% from last year, when the postseason took place as scheduled in April, May and June (4.83M). Comments. The NBA and WNBA enjoyed successful periods in their Florida bubbles. seemed to back his claims, reporting that 38 percent of nearly 2,000 people chose "The league has become too political" when given 10 choices on why they are watching less basketball. In 2012, total esports viewership was 134 million (76 million occasional viewers and 58 million esports enthusiasts). BOOKS ON RACE AND DISCRIMINATION IN AMERICA BECOME BESTSELLERS, MICHELLE OBAMA OPENS UP LIKE NEVER BEFORE IN NEW NETFLIX DOCUMENTARY, WASHINGTON NFL FOOTBALL TEAM TO CHANGE CONTROVERSIAL NAME, LOGO, HOW ONE PHILADELPHIA SPORTS TEAM IS HONORING BLACK LIVES TAKEN BY POLICE. , and down 40 percent from two years ago. Much of the NBA's social media success is driven by international fans, … Via … By 2018, that number had grown to 395 million (222 million occasional viewers and 173 million esports enthusiasts). Game 6 of the 1998 Bulls-Jazz series ranks as the highest rated (22.3) and most-watched (35.89M) NBA game on record. 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But ratings had dropped even before the NBA took a hiatus in March and have grown since the league resumed play. Oscars Predictions: Best Picture – It’s Time for Oscar Voting but Could We See Just Six Nominees? And, if you exclude Christmas from last year, viewership for the first 24 games on ESPN and TNT were up 8% versus the same amount of games last season, per Nielsen data. Even before the coronavirus pandemic reached the United States and George Floyd’s death inspired protests across the nation, the NBA was in trouble. "Boring without fans" said another 28 percent, while 19 percent said it was the NBA’s association with China. In short, summertime means it’s time for fans of professional sports to enjoy their favorite pastimes. The number of windows alone is going to dilute your average rating, you’ll have no West Coast prime time.”, Even before the coronavirus pandemic reached the United States and George Floyd’s death inspired protests across the nation, the NBA was in trouble. And some say the poll doesn’t tell the whole story. National television viewership had fallen 12 percent in February since the end of the season compared to the 2018-19 season, according to, While it may be smaller than previous years, the NBA has seen about an 80 percent larger prime-time audience since its July 30 restart than it did prior to suspending its season on March 11, according to. NBA ratings aren’t in “big trouble” like one former sitting president may have led you to believe. Why Isn't Oprah's Bombshell Interview With Meghan and Harry on Paramount Plus? “The challenge is comparing apples to oranges on the NBA postseason last year and now, in the bubble,” Patrick Crakes, a sports media consultant, told the WSJ. Basketball ratings are WAY down, and they won’t be coming back. Variety and the Flying V logos are trademarks of Variety Media, LLC. The highest rated and most watched NBA Finals series was the 1998 NBA Finals between the Chicago Bulls and Utah Jazz, which averaged an 18.7 rating / 33 share and 3.04 million viewers on NBC. I hope football and baseball are watching and learning because the same thing will be happening to them. So, we put together some stats about sports viewership, fan demographics, and sports fan behaviors that will help brands better target their marketing efforts this summer. National television viewership had fallen 12 percent in February since the end of the season compared to the 2018-19 season, according to a report from Sports Business Daily. But TNT’s MLK Day Tripleheader coverage, which kicked off at 5 p.m. The poll also found 34 percent of Republicans say they “actively follow” the NBA, compared with 48 percent of Democrats — the largest such gap in any sport. The 1998 series is also the highest rated NBA Finals on average, with an 18.7 and 29.0 million over six games. They’ve continued to worsen, highlighted by last season’s double-digit Finals decline. People are tired of watching the highly political @NBA. And the poll found that those watching less basketball — 39 percent — are still in the minority: 32 percent of fans are actually consuming more basketball this summer, while 28 percent are watching the same amount. NBA, Toronto Raptors set record broadcast viewership numbers in Canada. Whatever the case may be, the NBA continues to double down on its commitment to social justice causes after pausing play following the police shooting of Jacob Blake. The number is down 45 percent from last year’s Game 1 between the Golden State Warriors and Toronto Raptors, which had 13.51 million viewers. Meghan Markle and Prince Harry Interview: ‘Trash-a-thon,’ ‘Bomb,’ ‘Terrible State’ Among U.K. In 2018, esports viewership reached a staggering 63 million people, bringing it to a tie with the NBA in popularity. While the NFL has enjoyed a ratings resurgence, viewership for the start of the NBA season is becoming a problem for the league. Through this past Martin Luther King Jr. Day (Jan. 18), NBA viewership for 27 games broadcast across TNT, ESPN and ABC were up 34% versus the comparable number of games last season. Our country is in a historic fight. The game between the Sparks and Phoenix Mercury on ABC last Saturday averaged 539,000 viewers and peaked around 3:45-4 p.m. at 617,000 viewers. The popularity makes perfect sense, too. 56% of the Canadian population (20.5 million viewers) watched all or part of the 2019 NBA Finals. 62% of NBA fans are in the 18-54 age demographic. From 2012 to 2018, total viewership grew by 195%. A Harris poll seemed to back his claims, reporting that 38 percent of nearly 2,000 people chose "The league has become too political" when given 10 choices on why they are watching less basketball. Upwards of 10 million unique viewers watched the Game 2 clash between the Golden State Warriors and the Toronto Raptors. As one of the major sports leagues in North America, the National Basketball Association has a long history of partnership with television networks in the US. The lowest rated and least watched NBA … Due to the pandemic, the current NBA season, which was shortened, began in December after the previous season’s end was pushed into fall. Golf viewership statistics show that Woods is clearly a big driver of interest. Still, the league has been facing declining viewership over recent years. NBA Viewership is More Troubling Than We Thought. This is a list of television ratings for NBA Finals in the United States, based on Nielsen viewing data. According to TV Line, Sunday’s NBA Final decider between the Los Angeles Lakers and Miami Heat – which the former won 106-93 to take the series 4-2 – drew in 5.5 million viewers, but last year’s final game between the Toronto Raptors and Golden State Warriors had an audience of 18.9 million, signifying a 71 percent decrease in viewership. of Nielsen data. Record Engagement on NBA Social Media Platforms with 201% Increase in Minutes Watched. Game 3 on Sunday garnered an average of 4.395 million viewers as … The comparison isn’t exact. The overall NBA ratings on Regional Sports Networks are also down 7%. The first 27 national TV games of last season aired Oct. 22-Nov. 20 of 2019. 2:20. 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Receive full information about NBA 2K League tournaments with Esports Charts. And summer viewership is traditionally lower than spring, when the NBA playoffs are typically held. A Harris poll suggests some viewers have stopped watching over politics. Entering December, one of the most alarming NBA storylines is the league's declining TV ratings. The League signed a contract with DuMont in its 8th season (1953–54), marking the first year the NBA had a national television broadcaster. NEW YORK – NBA viewership across TNT, ESPN and ABC through MLK Day (27 games) is up 34% vs. the comparable number of games during the … And soccer season. The league’s telecasts across TNT, ESPN and TBS were up 67% compared to 2019’s October opening week. “You’ve got an increased number of broadcast windows and start times that are an anomaly for this current season. It it the only professional sport in the US where people of a Caucasian ancestry are outnumbered for total viewership. While Tencent has the exclusive rights to live-stream the games … “There is no proper context to compare the current NBA viewership post-COVID to any regular season,” Tom McGovern, president of Omnicom Group’s sports media division Optimum Sports, told Variety. NBA Finals 2019: Warriors-Raptors Game 2 breaks Canadian viewership record. Add Changing America to your Facebook or Twitter feed to stay on top of the news. There are practical conflicts as well, including scheduling games on just three courts that need to be fully sanitized due to the threat of coronavirus infection, even within the NBA's bubble. The NBA has a ratings problem — it has for a while. It's hard to say what political means though. 2018-19 was a record breaking year for the NBA in Canada setting new marks in broadcast viewership, national partnerships and merchandise sales. And the poll found that those watching less basketball — 39 percent — are still in the minority: 32 percent of fans are actually consuming more basketball this summer, while 28 percent are watching the same amount. While the coverage might make one believe that the NBA suffered a sharper ratings drop than any other league, the numbers tell a different story. Meghan Markle and Prince Harry Interview Watched by 11.3 Million in U.K. Snyder Cut of ‘Justice League’ Accidentally Posts Early for Some HBO Max Users, Animated Musical About Demon Hunting K-Pop Girl Group in the Works at Sony (EXCLUSIVE). This is … NBA 2K League tournaments statistics Prize Pool Peak Viewers Hours Watched While it may be smaller than previous years, the NBA has seen about an 80 percent larger prime-time audience since its July 30 restart than it did prior to suspending its season on March 11, according to a Wall Street Journal analysis of Nielsen data. ET with the Phoenix Suns versus Memphis Grizzlies, Milwaukee Bucks versus Brooklyn Nets at 7:30 p.m., and concluded at 10 p.m. with the Golden State Warriors going head to head with the Los Angeles Lakers, saw a substantial increase in viewership compared to the network’s MLK Day coverage last season— an average of 1.73 million viewers, up 32%. A year and a half ago, while the sports media gushed over the NBA, I pointed out that the league’s ratings were troubling. Similar to NFL, the lack of television stations led to NBC taking over the rights beginning the very next season until April 7, 1962 - NBC's first tenure with the NBA.

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