liverpool sponsor history

[23] During his tenure, the club won another three league titles and two FA Cups, including a League and Cup "Double" in the 1985–86 season. Founded in 1892, the club joined the Football League the following year and has played at Anfield since its formation. Shankly retired soon afterwards and was replaced by his assistant, Bob Paisley. Liverpool's success was overshadowed by the Hillsborough disaster: in an FA Cup semi-final against Nottingham Forest on 15 April 1989, hundreds of Liverpool fans were crushed against perimeter fencing. The commercial organization has been split in three geographical areas: Europe, Russia, rest of the world, with strategic facilities in China and Turkey. After eight years at the stadium, Everton relocated to Goodison Park in 1892 and Houlding founded Liverpool F.C. The blue and white quartered shirts were used until 1894, when the club adopted the city's colour of red. [76], Anfield could accommodate more than 60,000 supporters at its peak and had a capacity of 55,000 until the 1990s, when, following recommendations from the Taylor Report, all clubs in the Premier League were obliged to convert to all-seater stadiums in time for the 1993–94 season, reducing its capacity to 45,276. It featured Christopher Eccleston as Trevor Hicks, who lost two teenage daughters in the disaster, went on to campaign for safer stadiums and helped to form the Hillsborough Families Support Group. [112][113][114] The two clubs alternated as champions between 1964 and 1967,[115] and Manchester United became the first English team to win the European Cup in 1968, followed by Liverpool's four European Cup victories. The following season, the club retained the League title and won the European Cup for the first time, but it lost in the 1977 FA Cup Final. To mark the announcement, we look back at the Reds' five shirt sponsors down the years. [8] Originally named "Everton F.C. [66] The association with Carlsberg ended at the start of the 2010–11 season, when Standard Chartered Bank became the club's sponsor. Candy were the shirt sponsor of English club Liverpool between 1988 and 1992, debuting in the 1988 FA Charity Shield which they won 2–1 against Wimbledon , and remembered as the sponsors the last time Liverpool won the league in 1990 until thirty years later and during the … As a result of the tragedy, English clubs were banned from participating in European competition for five years; Liverpool received a ten-year ban, which was later reduced to six years. [27], Dalglish cited the Hillsborough disaster and its repercussions as the reason for his resignation in 1991; he was replaced by former player Graeme Souness. [9], Liverpool played their first match on 1 September 1892, a pre-season friendly match against Rotherham Town, which they won 7–1. The club's supporters have been involved in two major tragedies. The incident became known as the Heysel Stadium disaster. [19], Paisley retired in 1983 and was replaced by his assistant, Joe Fagan. Manager John McKenna had recruited the players after a scouting trip to Scotland – so they became known as the "team of Macs". [49], Rodgers was replaced by Jürgen Klopp. [141] Liverpool featured in the 2001 film The 51st State, in which ex-hitman Felix DeSouza (Robert Carlyle) is a keen supporter of the team and the last scene takes place at a match between Liverpool and Manchester United. An extra tier was added to the Anfield Road end in 1998, which further increased the capacity of the ground but gave rise to problems when it was opened. [124] Disagreements between Gillett and Hicks, and the fans' lack of support for them, resulted in the pair looking to sell the club. [115] Such is the rivalry between the clubs they rarely do transfer business with each other. [29] While they made some title challenges under Evans, third-place finishes in 1996 and 1998 were the best they could manage, and so Gérard Houllier was appointed co-manager in the 1998–99 season, and became the sole manager in November 1998 after Evans resigned. [74] The hill was the site of the Battle of Spion Kop in the Second Boer War, where over 300 men of the Lancashire Regiment died, many of them from Liverpool. Note: Flags indicate national team as defined under FIFA eligibility rules. Early in 2007, the acquisition of Doruk with the brand Süsler in Turkey gave the Group an industrial site for cookers, hobs, ovens, both built-in and free-standing. The Hoover brand for small and large appliances made a comeback to Australia and New Zealand: the geographical coverage of the Group became close to global. [89][90] Liverpool fans often refer to themselves as Kopites, a reference to the fans who once stood, and now sit, on the Kop at Anfield. [26], Liverpool was involved in the closest finish to a league season during the 1988–89 season. [129], Liverpool has been described as a global brand; a 2010 report valued the club's trademarks and associated intellectual property at £141m, an increase of £5m on the previous year. "Get into those shorts and let's see how you look", he said. [22], Fagan had announced his retirement just before the disaster and Kenny Dalglish was appointed as player-manager. [139] To mark the club's appearance in the 1988 FA Cup Final, Liverpool released the "Anfield Rap", a song featuring John Barnes and other members of the squad. Liverpool won two further European Cups in 2005 and 2019 under the management of Rafael Benítez and Jürgen Klopp, respectively; the latter led Liverpool to a nineteenth League title in 2020, the club's first during the Premier League era. Liverpool was banned for an additional year, preventing it from participating in the 1990–91 European Cup, even though it won the League in 1990. [106] In terms of support within the city, the number of Liverpool fans outweigh Everton supporters by a ratio of 2:1. It was most recently extended in 2018, with a new £40,000,000 deal set to last until 2023. Candy were the shirt sponsor of English club Liverpool between 1988 and 1992, debuting in the 1988 FA Charity Shield which they won 2–1 against Wimbledon, and remembered as the sponsors the last time Liverpool won the league in 1990 until thirty years later and during the Hillsborough disaster of 1989. [109] Ranked the two biggest clubs in England by France Football magazine, Liverpool and Manchester United are the most successful English teams in both domestic and international competitions, and both clubs have a global fanbase. Liverpool F.C.–Manchester United F.C. "Why not wear red socks? [2], "Talk to your washing machine! records and statistics, Liverpool F.C. Today, Candy's appliances are known more through their continued marketing of the Hoover and Kelvinator brands. For the affiliated women's football club, see, For information on Liverpool's abandoned proposed new stadium, see. Hoover-branded washing machines are largely Candy designs and are made up from Candy components. [131] Accountants Deloitte ranked Liverpool eighth in the Deloitte Football Money League, which ranks the world's football clubs in terms of revenue. The following year saw the addition of Iberna in Italy, a well-known national brand in the cooling segment. In 1950, Candy moved into a new factory in Monza and launched the Bi-Matic, the first Italian semi-automatic washing machine. Further information on the academy squads: For honours won by Reserves and Academy teams, see. Liver… [8] The city's symbol of the liver bird was adopted as the club's badge in 1901, although it was not incorporated into the kit until 1955. In that same year, the Candy company was established. [120] The chairmanship changed hands many times before John Smith, whose father was a shareholder of the club, took up the role in 1973. Candy's appliances are better known through their continued marketing of the Hoover and Kelvinator brands. ", "Roberto Firmino scores extra-time winner as Liverpool beat Flamengo to lift Club World Cup", "Treble treble: The teams that won the treble", Football League 100th Championship Challenge, https://en.wikipedia.org/w/index.php?title=Liverpool_F.C.&oldid=1009815454, Association football clubs established in 1892, Wikipedia pages semi-protected against vandalism, Short description is different from Wikidata, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Directors: John W. Henry, Tom Werner, Michael Gordon, Peter Moore, Michael Egan, This page was last edited on 2 March 2021, at 12:23. [93] It has since gained popularity among fans of other clubs around the world. [107], Liverpool's rivalry with Manchester United stems from the cities' competition in the Industrial Revolution of the 19th century. † - These properties are owned by NESV through the Fenway Sports Group subsidiary. In 1973, Candy reached a major milestone by expanding the portfolio of appliances through the acquisition of La Sovrana: cookers were added to the washing machine and dishwasher ranges. Its first success in the FA Cup was in 1965. The company is the country's third largest manufacturer of washing machines on Asian-type platforms (i.e.,vertical axle), which Candy European-type models have been added to. The Japanese electronics company HITACHI appeared on Liverpoool shirts in seasons 1979-1980. After various colour combinations in the 1990s, including gold and navy, bright yellow, black and grey, and ecru, the club alternated between yellow and white away kits until the 2008–09 season, when it re-introduced the grey kit. They produced the kits for 10 years before Adidas made the kits from 2006 to 2012. Upon his arrival he released 24 players and converted a boot storage room at Anfield into a room where the coaches could discuss strategy; here, Shankly and other "Boot Room" members Joe Fagan, Reuben Bennett, and Bob Paisley began reshaping the team. Sponsorship revenue (kit, shirt) of the FC Liverpool 2014-2016 Opinions if Liverpool FC should be Premier League Champions during coronavirus GB Newcastle United revenue by … [65] Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered. [136] In response to this, the club made a U-turn on the decision and apologised for their initial decision. [20] Liverpool won the League, League Cup and European Cup in Fagan's first season, becoming the first English side to win three trophies in a season. [31] Houllier underwent major heart surgery during the 2001–02 season and Liverpool finished second in the League, behind Arsenal. [159][160] Liverpool also hold the English record of three wins in the UEFA Cup, UEFA's secondary club competition. Liverpool FC have won a legal battle over a multimillion-pound sponsorship deal with the US company New Balance. [87] The club takes advantage of this support through its worldwide summer tours,[88] which has included playing in front of 101,000 in Michigan, U.S., and 95,000 in Melbourne, Australia. On 28 September 2018, it was announced that the Chinese multinational Haier had acquired the Hoover Candy group. [11], Liverpool reached its first FA Cup Final in 1914, losing 1–0 to Burnley. [18] During Paisley's nine seasons as manager Liverpool won 20 trophies, including three European Cups, a UEFA Cup, six League titles and three consecutive League Cups; the only domestic trophy he did not win was the FA Cup. Liverpool's first trophy was the Lancashire League, which it won in the club's first season. For much of Liverpool's history its home colours have been all red, but when the club was founded its kit was more like the contemporary Everton kit. Celebrating 128 years of the Liverpool way Celebrate our heroes and relive the pivotal moments that have shaped the club's illustrious history. Liverpool could be set to announce the biggest kit deal in Premier League history with an agreement with Nike close. [103], Liverpool's longest-established rivalry is with fellow Liverpool team Everton, against whom they contest the Merseyside derby. Photos: History of LFC's shirt sponsors Liverpool FC and Standard Chartered Bank have today extended their sponsorship agreement to run through to the end of the 2018-19 season. Over 80% of sales are outside Italy. [92], The song "You'll Never Walk Alone", originally from the Rodgers and Hammerstein musical Carousel and later recorded by Liverpool musicians Gerry and the Pacemakers, is the club's anthem and has been sung by the Anfield crowd since the early 1960s. An all grey kit was introduced in 1987, which was used until the 1991–92 centenary season, when it was replaced by a combination of green shirts and white shorts. Liverpool's fifth European Cup win, in 2005, meant that the club was awarded the trophy permanently and was also awarded a multiple-winner badge. The Premier League, often referred to outside the UK as the English Premier League, or sometimes the EPL, (legal name: The Football Association Premier League Limited) is the top level of the English football league system.Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football League (EFL). Since the establishment of the club in 1892, 45 players have been club captain of Liverpool F.C. Liverpool continued to wear red shirts and white shorts until 1964, when manager Bill Shankly decided to change to an all red strip. [69], Anfield was built in 1884 on land adjacent to Stanley Park. [137], Liverpool featured in the first edition of BBC's Match of the Day, which screened highlights of their match against Arsenal at Anfield on 22 August 1964. [32] They won a further League Cup in 2003, but failed to mount a title challenge in the two seasons that followed. [36] American businessmen George Gillett and Tom Hicks became the owners of the club during the 2006–07 season, in a deal which valued the club and its outstanding debts at £218.9 million. The last player to be transferred between the two clubs was Phil Chisnall, who moved to Liverpool from Manchester United in 1964. It has been referred to as "the most ill-disciplined and explosive fixture in the Premier League". Liverpool finished equal with Arsenal on both points and goal difference, but lost the title on total goals scored when Arsenal scored the final goal in the last minute of the season. I suggested. [16] Liverpool won both the League and the UEFA Cup during the 1972–73 season, and the FA Cup again a year later. Liverpool, to play matches for fans who had been priced out of watching Premier League football. [110][111] Viewed as one of the biggest rivalries in world football, it is considered the most famous fixture in English football. The club's anthem is "You'll Never Walk Alone". Hoover is today a European market leader in floor-care products. In 1987, came Rosières (company) [fr], a prestigious French brand, well known for its top-of-the-range built-in cooking appliances. Peppino Fumagalli was awarded the Cavaliere del Lavoro (Knight of Labour) honour by the President of the Italian Republic Giovanni Leone in 1973; He was appointed as CBE (Commander of the Order of the British Empire) in 1998. [33][34], Houllier was replaced by Rafael Benítez at the end of the 2003–04 season. It was a great success, which opened the international markets; Candy thus became the first Italian appliance company to go abroad. Their sponsorship deal with Carlsberg was the longest running deal in English top flight history, which lasted from 1992-2010. In 1985, the Group acquired Zerowatt, producer of top-loading washing machines and dryers. Genoa University, in 1968, awarded Niso Fumagalli an honoris causa degree in engineering, acknowledging his pivotal innovations in the washing machine and the many patents he held. [162][163], This article is about the English men's football club. In 1966, the club won the First Division but lost to Borussia Dortmund in the European Cup Winners' Cup final. [25] After the Hillsborough disaster there was a government review of stadium safety. [43] In the 2011–12 season, Liverpool secured a record 8th League Cup success and reached the FA Cup final, but finished in eighth position, the worst league finish in 18 years; this led to the sacking of Dalglish. [77] The findings of the report precipitated the redevelopment of the Kemlyn Road Stand, which was rebuilt in 1992, coinciding with the centenary of the club, and was known as the Centenary Stand until 2017 when it was renamed the Kenny Dalglish Stand. We’ve been the Main Sponsor of Liverpool FC since 2010. Candy last appeared on a Liverpool shirt on 9 May 1992, when they defeated Sunderland in the 1992 FA Cup Final, with Liverpool subsequently gaining a long-term sponsor in Carlsberg. Liverpool was the first-ever team in history adopting commercial sponsorship on the chest. "[85], Liverpool is one of the best supported clubs in the world. In the 1960s, the Automatic washing machine was launched: the first fully automatic one, designed and made in Italy. They were confined to a corner by Liverpool fans who had charged in their direction; the weight of the cornered fans caused a wall to collapse. The deal valued the club and its outstanding debts at £218.9 million. [24] Ninety-four fans died that day; the 95th victim died in hospital from his injuries four days later and the 96th died nearly four years later, without regaining consciousness. His uncle John Moores was also a shareholder at Liverpool and was chairman of Everton from 1961 to 1973. [156] Liverpool also has the highest average league finishing position (3.3) for the 50-year period to 2015[157] and second-highest average league finishing position for the period 1900–1999 after Arsenal, with an average league placing of 8.7. [116] Despite the 39 league titles and nine European Cups between them[115] the two rivals have rarely been successful at the same time – Liverpool's run of titles in the 1970s and 1980s coincided with Manchester United's 26-year title drought, and United's success in the Premier League-era likewise coincided with Liverpool's 30-year title drought,[117] and the two clubs have finished first and second in the league only five times. [73] In 1906 the banked stand at one end of the ground was formally renamed the Spion Kop after a hill in KwaZulu-Natal. Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered. Liverpool Football Club was formed on 15 March 1892 following a disagreement between the directors of Everton Football Club and its president, John Houlding, who owned the club's ground, … Barcelona, Liverpool, Arsenal: Ranking the 20 biggest kit sponsorship deals in football history. [64], Liverpool was the first English professional club to have a sponsor's logo on its shirts, after agreeing a deal with Hitachi in 1979. Peppino, the younger brother, set up the administrative and management structure of the company. [81] Following the takeover of the club by George Gillett and Tom Hicks in February 2007, the proposed stadium was redesigned. The business is probably best known for the sales and marketing of Hoover, a brand that they acquired in 1995. [28] Under his leadership Liverpool won the 1992 FA Cup Final, but their league performances slumped, with two consecutive sixth-place finishes, eventually resulting in his dismissal in January 1994. 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Full stats on LFC players, club products, official partners and lots more. (a) Liverpool Official web site (b) LFC History - an independent site with an impressive collection of team pictures going back to 1892. One of the most widely supported teams in the world,[3] in 2019, Liverpool was the world's seventh-highest-earning football club, with an annual revenue of €604 million,[4] and the world's eighth-most-valuable football club, valued at $2.183 billion. [128] Liverpool was sold to Fenway Sports Group on 15 October 2010 for £300m. [67], The Liverpool badge is based on the city's liver bird, which in the past had been placed inside a shield. The contract with Carlsberg, which was signed in 1992, was the longest-lasting agreement in English top-flight football. [83] In October 2012, BBC Sport reported that Fenway Sports Group, the new owners of Liverpool FC, had decided to redevelop their current home at Anfield stadium, rather than building a new stadium in Stanley Park. The growth strategy was built both on innovation and diversification of the product range, and by acquisitions. Liverpool Football Club is a professional football club in Liverpool, England, that competes in the Premier League, the top tier of English football. The European champions were taken to … [147] The present captain is Jordan Henderson, who in the 2015–16 season replaced Gerrard who moved to LA Galaxy.[146][148]. As part of the redevelopment the capacity of Anfield was to increase from 45,276 to approximately 60,000 and would cost approximately £150m. The venture into household appliances began when Enzo, one of the three Fumagalli brothers, mailed from the United States, where he was a prisoner of war, rough drawings of a washing machine. November 21, 2019. players (25–99 appearances), List of Liverpool F.C. Billy Hogan, managing director and chief commercial officer at LFC, said: “We’re delighted to be expanding our partnership with AXA to see them become a principal partner and new official training kit partner. Liverpool continued to wear red shirts and white shorts until 1964, when manager Bill Shankly decided to change to an all red strip. [104] The Merseyside derby is one of the few local derbies which do not enforce fan segregation, and hence has been known as the "friendly derby". players (1–24 appearances), List of Liverpool F.C. Candy was last seen on a Liverpool top beating Sunderland in the FA Cup Final. [158], Liverpool are the most successful British club in international football with fourteen trophies, having won the European Cup/UEFA Champions League, UEFA's premier club competition, six times, an English record and only surpassed by Real Madrid and A.C. Milan. [53][54] Liverpool beat Flamengo of Brazil in the final 1–0 to win the FIFA Club World Cup for the first time. The capacity of the stadium at the time was 20,000, although only 100 spectators attended Liverpool's first match at Anfield. [102] Many support organisations were set up in the wake of the disaster, such as the Hillsborough Justice Campaign, which represents bereaved families, survivors and supporters in their efforts to secure justice. [10] The team won the Lancashire League in its debut season, and joined the Football League Second Division at the start of the 1893–94 season. All other listed properties are directly owned by NESV. In 1979, Liverpool FC made footballing history by becoming the first club in English football to have a shirt sponsor on its jerseys. to play at Anfield. [118], As the owner of Anfield and founder of Liverpool, John Houlding was the club's first chairman, a position he held from its founding in 1892 until 1904. Candy has recently entered the smart home[1] market with release of Candy Bianca, an App and voice controlled machine. [63] Nike became the club's official kit supplier at the start of the 2020–21 season. Jurgen Klopp the manager at the time described the stand as "impressive. Liverpool’s partnership with Standard Chartered began in 2010, making it the second-longest sponsorship in the club’s history. The resulting weight of people caused a retaining wall to collapse, killing 39 fans, mostly Italians. [122] In August 1991 David Moores, whose family had owned the club for more than 50 years, became chairman. in March 1892 and gained official recognition three months later, after The Football Association refused to recognise the club as Everton. A SHORT gallery looking back at the history of Liverpool FC shirt sponsorship, following the club's record deal with Standard Chartered. In 2009 Standard Chartered signed a £20,000,000 sponsorship deal with Liverpool that originally lasted until 2014. [97] Twenty-seven fans were arrested on suspicion of manslaughter and were extradited to Belgium in 1987 to face trial. The "You'll Never Walk Alone" portion of the Shankly Gates is also reproduced on the club's crest. [91] In 2008 a group of fans decided to form a splinter club, A.F.C. [108] Connected by the world's first inter-city railway, by road Liverpool and Manchester are separated by approximately 30 miles (48 km) along the East Lancs Road. His son Beppe then became CEO of the company. (c) Association of Football Statisticians (d) Bristol Rovers FC (Images of Sport - Mike Jay) (e) Sporting Heroes (f) Association of Football Statisticians - provided by Pete Wyatt (g) Pete's Picture Palace Ninety-six Liverpool fans died as a consequence of overcrowding at the Leppings Lane end, in what became known as the Hillsborough disaster. The team Liverpool fielded against Rotherham was composed entirely of Scottish players – the players who came from Scotland to play in England in those days were known as the Scotch Professors. The NEC corporation is a multi-national IT … [38] During the 2008–09 season Liverpool achieved 86 points, its highest Premier League points total, and finished as runners up to Manchester United. The first was the 1985 Heysel Stadium disaster, in which 39 Juventus supporters were killed. In 2013 the Candy Group completed the acquisition of the Baumatic brand in the UK. It was not until the late 1970s that sponsorship deals between commercial companies and football clubs became legal, in 1976 Kettering Town signed a deal with Kettering Tyres, the FA banned the club from exhibiting the sponsor on their tops and threatened the club with a fine of £1000.  The following year in 1977 the FA backtracked and shirt sponsorship was allowed.  The first English club to secure a sponsorship …

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