> /F6 58 0 R /MediaBox [0 0 595.44 841.92] 913 0 R 1201 0 R 974 0 R 975 0 R 976 0 R 1202 0 R 1000 0 R 1001 0 R 1203 0 R 1029 0 R >> /F2 54 0 R Although the research of both Feinberg et al. 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R /MediaBox [0 0 595.44 841.92] 11 0 obj endobj 951 0 R 952 0 R 953 0 R 954 0 R 955 0 R 956 0 R 957 0 R 958 0 R 959 0 R 960 0 R endobj /Font << << >> >> /F1 53 0 R /CS /DeviceRGB satisfaction and behavioural intentions in the fast food industry in Malaysia. /F2 54 0 R /Type /Group /S /Transparency /Parent 2 0 R Services are always tacit. Microsoft® Office Word 2007
1005 0 R 1006 0 R 1006 0 R 1007 0 R 1007 0 R 1008 0 R 1008 0 R 1009 0 R 1009 0 R 1010 0 R /Parent 2 0 R /S /Transparency 286 0 R 287 0 R 288 0 R 289 0 R 290 0 R 291 0 R 292 0 R 293 0 R 294 0 R 295 0 R /Type /Group /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> >> /XObject << /Image16 63 0 R /Resources << >> /F1 53 0 R 989 0 R 990 0 R 991 0 R 992 0 R 993 0 R 994 0 R 995 0 R 996 0 R 997 0 R 998 0 R 2 0 obj /F6 41 0 R >> >> >> endobj 326 0 R 327 0 R 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R /F4 39 0 R 589 0 R 590 0 R 591 0 R 592 0 R 593 0 R 594 0 R 595 0 R 596 0 R 597 0 R 598 0 R In 2017, the country has witnessed a spike in food delivery startups swarming the battlefields of the food delivery industry. >> /Resources << /BitsPerComponent 8 Current competition in Vietnamese fast food has required companies to pay more attention to customer satisfaction. (2013). 861 0 R 862 0 R 863 0 R 864 0 R 865 0 R 866 0 R 867 0 R 868 0 R 869 0 R 870 0 R >> /ExtGState << /StructParents 0 /Group << >> %PDF-1.7 /Contents 96 0 R /Tabs /S That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction, loyalty and retention. (2016), “ The importance of social media advertisements in enhancing Brand equity: a study on fast food restaurant industry in Malaysia ”, Business and Economic Research, Vol. /F4 56 0 R Microsoft® Word 2016 This activity is part of service industry, whose main feature is that the origin of a service is caused by consumer demand and its recognition – by customer satisfaction. /Annots [75 0 R] endobj /Tabs /S /F4 56 0 R /Group << Hanaysha, J. /Group << /Contents 67 0 R /MediaBox [0 0 595.44 841.92] Many fast food companies such as McDonalds, KFC, Burger King, Wendy’s and Subway has entered the industry to claim their market shares that resulted in more competitive environment within the industry. >> >> /StructParents 15 /Metadata 4 0 R /Tabs /S /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> >> /GS7 61 0 R 664 0 R 665 0 R 666 0 R 667 0 R 668 0 R 669 0 R 670 0 R 671 0 R 672 0 R 673 0 R >> /Group << /F4 56 0 R /MediaBox [0 0 595.44 841.92] 609 0 R 610 0 R 611 0 R 612 0 R 613 0 R 614 0 R 615 0 R 616 0 R 617 0 R 618 0 R /Annots [97 0 R] stream 6 0 obj /RoleMap 30 0 R 754 0 R 755 0 R 756 0 R 757 0 R 758 0 R 759 0 R 760 0 R 761 0 R 762 0 R 763 0 R Based on the findings, it was found that Operational Excellence is the most effective CRM Strategies that led to customer loyalty in retail industry in Shah Alam, Malaysia.
/F1 53 0 R /GS8 62 0 R /F2 54 0 R >> /MediaBox [ 0 0 595.44 841.68 ] /GS8 62 0 R >> >> /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] the fast food industry, where products are almost similar with each other. /GS7 61 0 R �[2{��o �O}�����m�glۣ�M�% 8�X�����^h?\mm
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/MediaBox [0 0 595.44 841.92] << /Tabs /S /F6 58 0 R Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia: 10.4018/978-1-5225-7095-0.ch015: The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F6 58 0 R >> The study identifies the most important significant factors that affect the customer preference of food and beverage outlets on Jalandhar to Amritsar National Highway. << /Parent 2 0 R 1085 0 R 1086 0 R 1087 0 R 1088 0 R 1089 0 R 1090 0 R 1091 0 R 1092 0 R 1093 0 R 1094 0 R 599 0 R 600 0 R 601 0 R 602 0 R 603 0 R 604 0 R 605 0 R 606 0 R 607 0 R 608 0 R << endobj 152 0 R 153 0 R 154 0 R 155 0 R 156 0 R 157 0 R 158 0 R 159 0 R 160 0 R 161 0 R 259 0 R 260 0 R 260 0 R 261 0 R 261 0 R 262 0 R 262 0 R 263 0 R 264 0 R 265 0 R /Type /Group The fast food industry is not without its challenges, but it’s clearly still possible to profit in the face of them. /Contents 80 0 R /P 3 0 R In this industry, having talent, skillful and knowledgeable employees in a company is important. /Type /Page /GS8 62 0 R /Parent 2 0 R Thus, several specific objectives are formulated to help accomplish the tasks of this study. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F4 56 0 R It keeps transforming due to high demands of food and beverage products. m�k���N��
/Annots [95 0 R] /Type /Page /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Resources << In today's ever‐increasing globalization of services and brands, service‐oriented businesses need to attend to the satisfaction of their customers both domestically and abroad while transcending unique cultural differences from country to country. /CS /DeviceRGB Globally, fast food generates revenue of over $570 billion - that is biggerthan the economic value of mostcountries. /F6 58 0 R >>
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2015-01-26T10:09:27+08:00
Since McDonald's was established, the service concept has been based on the first-class quality, value, and cleanness, which has become an essential service direction of the company's marketing operations (Thornton et al., 2016). /Type /Group 881 0 R 882 0 R 883 0 R 884 0 R 885 0 R 886 0 R 887 0 R 888 0 R 889 0 R 889 0 R /ExtGState << /GS7 61 0 R Fast food in India in 2017 was not just limited to quick service restaurants serving American or European food. /Macrosheet /Part endobj endobj >> >> /F2 54 0 R
/MediaBox [0 0 595.44 841.92] /Image16 63 0 R They are as follows: 1) To investigate the relationship between service quality, food quality and perceived value and customer satisfaction in the fast food industry in Malaysia. /Contents 90 0 R user
1057 0 R 1057 0 R 1058 0 R 1058 0 R 1059 0 R 1059 0 R 1060 0 R 1060 0 R 1061 0 R 1061 0 R /Length 1275 Fast Food Customer Experience Benchmarks. /XObject << This study provides a cross‐cultural comparison of service satisfaction of fast food establishments in four English‐speaking countries. The goals of this study were to investigate the causes and problems faced by the selected restaurant and to provide suggestions on how to improve the slow customer service based on the numerous domains of operations management. Since then customers have fast-food Company in Malaysia through the implementation of the rapid growth andMalaysia was first exposed to be a fast-food in the year 1961 to open an A & W outlet in Malaysia. /StructParents 6 /Type /Page Fast food The information collected from 100 sample respondents in the is the food item that can be prepared and served very quickly (Webster Dictionary, 1951). /F2 54 0 R /MediaBox [0 0 595.44 841.92] >> /LW 1 /Type /Page endobj /ExtGState << /Resources << Microsoft® Word 20162017-05-28T01:11:40+04:302017-05-28T01:11:40+04:30 It keeps transforming due to high demands of food and beverage products. /GS8 62 0 R >> /Type /Group >> Kashani /Parent 2 0 R Lee, Ruby & Rajdeep, G. (2004). >> >> /Parent 2 0 R >> >> << /XObject << /Resources << /ExtGState << uuid:2d392a8f-0e24-4c53-a738-a33d35c9aef9
1183 0 R 1184 0 R 1185 0 R] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> << 31 0 obj 918 0 R 919 0 R 919 0 R 920 0 R 920 0 R 921 0 R 921 0 R 922 0 R 922 0 R 923 0 R /Resources << /Type /Page /F2 54 0 R /BM /Normal /Type /Page endobj The research model is adopted from the SERVQUAL model (Parasuraman et al., 1988).
<< /GS8 62 0 R /F4 56 0 R /ModDate (D:20170528011140+04'30') /F6 58 0 R /F5 16 0 R Service Quality and Customer Satisfaction in Selected Fast Food Restaurants Chapter 1 INTRODUCTION Rationale In Malaysia, fast food industry had been developing significantly. 2015-01-26T02:05Z
/Tabs /S Past literature reveals that there are limited researches on this topic, particularly in Asian context. Customer satisfaction in fast food industry showing dependency on service quality, Product Quality, Physical Design, Price, Customer satisfaction, Physical Environment, Taste, Promotion The Likert scale questionnaire was designed for collecting of data from the mention respondents in above mentioned Fast food restaurants. /G10 35 0 R /LC 0 >> /Tabs /S /F5 57 0 R /Type /Page /Contents 65 0 R >> /XObject << Theory tells us that if the customers are satisfied then the hotels are providing higher service quality. Every fast food restaurant differs in its customer service, value proposition, etc. >> /X7 37 0 R >> Research aims of this paper are to identify and analyze the key factors of the customer satisfaction and influence to the customer retention on the food industry. << /MediaBox [0 0 595.44 841.92] /Contents 104 0 R /ExtGState << /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /BM /Normal View Essay - The Impact of Service Quality on Customers Satisfaction in the Malaysian Fast Food Industry.docx from BUSINESS 240 at Technical University of Mombasa. /X9 38 0 R endobj 426 0 R 427 0 R 428 0 R 429 0 R 430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R The best option is to get a pleasant restaurant that could provide service quality on passenger satisfaction and loyalty">quality service and good dining experience. /Worksheet /Part /ExtGState << /ExtGState << endobj /DisplayDocTitle true /Diagram /Figure 6 [195 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R 201 0 R 202 0 R 203 0 R 204 0 R /ExtGState << Lee, Ruby & Rajdeep, G. (2004). /F1 53 0 R /CS /DeviceRGB 2 21 Key Success Factors of Online Food Ordering Services: An Empirical Study Therefore, this current study posits that website quality – consisting of information quality, Today fast food industry is being fitted to Tamil Nadu food concern and is welcomed by public as well as getting famous by the country. 961 0 R 962 0 R 963 0 R 964 0 R 965 0 R 966 0 R 967 0 R 968 0 R 969 0 R 970 0 R 1125 0 R] 21 0 obj �+Sl�V����˗���Gޗ"���%{O���ȇ�,Ej籬s�/�rF �}S��t���6�Z����;[�� /F1 53 0 R /StructParents 0 /Resources << >> /BM /Normal >> /GS8 62 0 R >> 931 0 R 932 0 R 933 0 R 934 0 R 935 0 R 936 0 R 937 0 R 938 0 R 939 0 R 940 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Font << endstream /F3 55 0 R 1105 0 R 1106 0 R 1107 0 R 1108 0 R 1109 0 R 1110 0 R 1111 0 R 1112 0 R 1113 0 R 1114 0 R /F6 58 0 R /ca 1 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R 248 0 R] Service industry requires customer involvement in their service while delivering so that customer satisfaction is very important which creates revisit intention in them. The report, which was emailed to Restaurant Dive, shows mixed results, with the full-service industry maintaining a satisfaction score of 81, while limited-service scores dropped by 1.3% to 79.
/F1 53 0 R /GS8 62 0 R /F2 54 0 R /Contents 74 0 R /Parent 2 0 R Stratified random sampling was used for this purpose for data analysis purpose, Correlation and multiple regressions while using SPSS-16 were used to test the model. 1035 0 R 1036 0 R 1036 0 R 1037 0 R 1037 0 R 1038 0 R 1038 0 R 1039 0 R 1039 0 R 1040 0 R customer satisfaction and revisit intention among undergraduates towards fast food restaurants chow keng yong dickson ong chee siang tham wai lok wong yin kuan bachelor of international business (hons) universiti tunku abdul rahman faculty of accountancy and management department of international business april 2013 . /StructParents 9 /MediaBox [0 0 595.44 841.92] x��yp��}�h i�f&i2�2S�4d�IҤM�I�v��1M�6�N2iC�M�dhJ��Ʒ�|��`cc|b�ԧ$�>�u�CƦHZ�m�p��:˫Z��~�Ϯ���}w�w?�~��_�R Ѕ7����������f���������R�:f���z����\i�t�*\�n��]߸�Kw�7�Q63�p�:r�d�����k�-�U����t���!�z��1�l�k�k��͍h�mlm=�N���.l��6�k��j���ce�p��p�� ? To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the context of fast food industry in Malaysia. /GS8 62 0 R /Type /Group << /ExtGState << Fast food restaurant also considered as one typical form of … /Marked true endobj /GS8 62 0 R >> /Names [(Note 1) 1189 0 R] >> >> 1095 0 R 1096 0 R 1097 0 R 1098 0 R 1099 0 R 1100 0 R 1101 0 R 1102 0 R 1103 0 R 1104 0 R Malaysia. << 8 0 obj >> /Parent 2 0 R /Resources << /F3 55 0 R /GS7 61 0 R Alicia Kelso @BGbunster. /Group << endobj 1030 0 R 1031 0 R 1204 0 R 1055 0 R 1056 0 R 1205 0 R 1125 0 R 1126 0 R 1127 0 R 1128 0 R /F2 54 0 R /Annots [93 0 R] /Resources << 215 0 R 215 0 R 216 0 R 216 0 R 217 0 R 218 0 R 219 0 R 220 0 R 221 0 R 222 0 R /Group << AIRLINE INDUSTRY IN MALAYSIA BY CHONG LEE WOON LOW KEE KEE TAI GUAN HWEE TAN LING LEE TAN SEOW CHENG A research project submitted in partial fulfillment of the requirement for the degree of BACHELOR OF COMMERCE (HONS) ACCOUNTING UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF BUSINESS AND FINANCE DEPARTMENT OF COMMERCE AND ACCOUNTANCY AUGUST 2015. << 774 0 R 775 0 R 776 0 R 777 0 R 778 0 R 779 0 R 780 0 R 781 0 R 782 0 R 783 0 R >> /Resources << /Filter /FlateDecode /Width 320 /F1 53 0 R 36 0 obj Using DINESERV, the relationships between service quality, overall service quality perceptions, customer satisfaction, and repurchase intentions in the Malaysian fast food industry are examined. /Count 24 979 0 R 979 0 R 980 0 R 980 0 R 981 0 R 981 0 R 982 0 R 982 0 R 983 0 R 983 0 R >> >> Globally, fast food generates revenue of over $570 billion - that is bigger than the economic value of mostcountries. �c(6�5)f;��j�mki�ұE}��M?Kx��[k��}f�J�'�
��1hV�.6��6���"�X�:���7Q��D��9��\���cDTik��3��-�#�Q��7�o�[�G�!�Ў[G�%�$py��J;��n�}��j�-�#�Q���~��!�U�Џ. /F2 54 0 R /Annots [79 0 R] 1, pp. >> 120 0 R 1190 0 R 125 0 R 130 0 R 126 0 R 127 0 R 128 0 R 129 0 R 131 0 R 132 0 R /MarkInfo << /Annots [42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 51 0 R] >> /F7 59 0 R /Annots [83 0 R] /Resources << 3 0 obj /XObject << /Workbook /Document >> /Type /Page Many fast food companies such as McDonalds, KFC, Burger King, Wendy’s and Subway has entered the industry to claim their market shares that resulted in more competitive environment within the industry. Today, fast food consumption is becoming a part of the Malaysian’s lifestyle. >> >> 806 0 R 807 0 R 807 0 R 808 0 R 808 0 R 809 0 R 809 0 R 810 0 R 810 0 R 811 0 R /StructTreeRoot 22 0 R �^#�O1X��|�b[}[��� ����u�+oc[˹�v����)��V^v�����h��sFJyk��t��K�
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>> /Contents 106 0 R 14 [1029 0 R 1030 0 R 1031 0 R 1032 0 R 1032 0 R 1033 0 R 1033 0 R 1034 0 R 1034 0 R 1035 0 R Nowadays, the fast food restaurants have been popping up, as the Chinese saying goes, its emergence like ‘bamboo shoots after a spring rain’ (Lee, n.d.). 11 [652 0 R 653 0 R 654 0 R 654 0 R 655 0 R 655 0 R 656 0 R 656 0 R 657 0 R 657 0 R >> /Contents [ 4 0 R 2886 0 R ] This study also provides research implications to guide industry practitioners in the aspect of employee turnover. 674 0 R 675 0 R 676 0 R 677 0 R 678 0 R 679 0 R 680 0 R 681 0 R 682 0 R 683 0 R /CS /DeviceRGB /CS /DeviceRGB /ExtGState << 649 0 R 650 0 R 651 0 R 652 0 R 653 0 R 1197 0 R 796 0 R 797 0 R 798 0 R 1198 0 R /Tabs /S Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia: 10.4018/978-1-5225-7095-0.ch015: The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in /Type /Group uuid:C8FC105F-FAB7-46C2-AD64-F5296ECABF86uuid:C8FC105F-FAB7-46C2-AD64-F5296ECABF86 /Image16 63 0 R Wwe Wrestlemania 37 Match Card,
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> /F6 58 0 R /MediaBox [0 0 595.44 841.92] 913 0 R 1201 0 R 974 0 R 975 0 R 976 0 R 1202 0 R 1000 0 R 1001 0 R 1203 0 R 1029 0 R >> /F2 54 0 R Although the research of both Feinberg et al. 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R /MediaBox [0 0 595.44 841.92] 11 0 obj endobj 951 0 R 952 0 R 953 0 R 954 0 R 955 0 R 956 0 R 957 0 R 958 0 R 959 0 R 960 0 R endobj /Font << << >> >> /F1 53 0 R /CS /DeviceRGB satisfaction and behavioural intentions in the fast food industry in Malaysia. /F2 54 0 R /Type /Group /S /Transparency /Parent 2 0 R Services are always tacit. Microsoft® Office Word 2007
1005 0 R 1006 0 R 1006 0 R 1007 0 R 1007 0 R 1008 0 R 1008 0 R 1009 0 R 1009 0 R 1010 0 R /Parent 2 0 R /S /Transparency 286 0 R 287 0 R 288 0 R 289 0 R 290 0 R 291 0 R 292 0 R 293 0 R 294 0 R 295 0 R /Type /Group /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> >> /XObject << /Image16 63 0 R /Resources << >> /F1 53 0 R 989 0 R 990 0 R 991 0 R 992 0 R 993 0 R 994 0 R 995 0 R 996 0 R 997 0 R 998 0 R 2 0 obj /F6 41 0 R >> >> >> endobj 326 0 R 327 0 R 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R /F4 39 0 R 589 0 R 590 0 R 591 0 R 592 0 R 593 0 R 594 0 R 595 0 R 596 0 R 597 0 R 598 0 R In 2017, the country has witnessed a spike in food delivery startups swarming the battlefields of the food delivery industry. >> /Resources << /BitsPerComponent 8 Current competition in Vietnamese fast food has required companies to pay more attention to customer satisfaction. (2013). 861 0 R 862 0 R 863 0 R 864 0 R 865 0 R 866 0 R 867 0 R 868 0 R 869 0 R 870 0 R >> /ExtGState << /StructParents 0 /Group << >> %PDF-1.7 /Contents 96 0 R /Tabs /S That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction, loyalty and retention. (2016), “ The importance of social media advertisements in enhancing Brand equity: a study on fast food restaurant industry in Malaysia ”, Business and Economic Research, Vol. /F4 56 0 R Microsoft® Word 2016 This activity is part of service industry, whose main feature is that the origin of a service is caused by consumer demand and its recognition – by customer satisfaction. /Annots [75 0 R] endobj /Tabs /S /F4 56 0 R /Group << Hanaysha, J. /Group << /Contents 67 0 R /MediaBox [0 0 595.44 841.92] Many fast food companies such as McDonalds, KFC, Burger King, Wendy’s and Subway has entered the industry to claim their market shares that resulted in more competitive environment within the industry. >> >> /StructParents 15 /Metadata 4 0 R /Tabs /S /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> >> /GS7 61 0 R 664 0 R 665 0 R 666 0 R 667 0 R 668 0 R 669 0 R 670 0 R 671 0 R 672 0 R 673 0 R >> /Group << /F4 56 0 R /MediaBox [0 0 595.44 841.92] 609 0 R 610 0 R 611 0 R 612 0 R 613 0 R 614 0 R 615 0 R 616 0 R 617 0 R 618 0 R /Annots [97 0 R] stream 6 0 obj /RoleMap 30 0 R 754 0 R 755 0 R 756 0 R 757 0 R 758 0 R 759 0 R 760 0 R 761 0 R 762 0 R 763 0 R Based on the findings, it was found that Operational Excellence is the most effective CRM Strategies that led to customer loyalty in retail industry in Shah Alam, Malaysia.
/F1 53 0 R /GS8 62 0 R /F2 54 0 R >> /MediaBox [ 0 0 595.44 841.68 ] /GS8 62 0 R >> >> /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] the fast food industry, where products are almost similar with each other. /GS7 61 0 R �[2{��o �O}�����m�glۣ�M�% 8�X�����^h?\mm
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/MediaBox [0 0 595.44 841.92] << /Tabs /S /F6 58 0 R Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia: 10.4018/978-1-5225-7095-0.ch015: The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F6 58 0 R >> The study identifies the most important significant factors that affect the customer preference of food and beverage outlets on Jalandhar to Amritsar National Highway. << /Parent 2 0 R 1085 0 R 1086 0 R 1087 0 R 1088 0 R 1089 0 R 1090 0 R 1091 0 R 1092 0 R 1093 0 R 1094 0 R 599 0 R 600 0 R 601 0 R 602 0 R 603 0 R 604 0 R 605 0 R 606 0 R 607 0 R 608 0 R << endobj 152 0 R 153 0 R 154 0 R 155 0 R 156 0 R 157 0 R 158 0 R 159 0 R 160 0 R 161 0 R 259 0 R 260 0 R 260 0 R 261 0 R 261 0 R 262 0 R 262 0 R 263 0 R 264 0 R 265 0 R /Type /Group The fast food industry is not without its challenges, but it’s clearly still possible to profit in the face of them. /Contents 80 0 R /P 3 0 R In this industry, having talent, skillful and knowledgeable employees in a company is important. /Type /Page /GS8 62 0 R /Parent 2 0 R Thus, several specific objectives are formulated to help accomplish the tasks of this study. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F4 56 0 R It keeps transforming due to high demands of food and beverage products. m�k���N��
/Annots [95 0 R] /Type /Page /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Resources << In today's ever‐increasing globalization of services and brands, service‐oriented businesses need to attend to the satisfaction of their customers both domestically and abroad while transcending unique cultural differences from country to country. /CS /DeviceRGB Globally, fast food generates revenue of over $570 billion - that is biggerthan the economic value of mostcountries. /F6 58 0 R >>
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2015-01-26T10:09:27+08:00
Since McDonald's was established, the service concept has been based on the first-class quality, value, and cleanness, which has become an essential service direction of the company's marketing operations (Thornton et al., 2016). /Type /Group 881 0 R 882 0 R 883 0 R 884 0 R 885 0 R 886 0 R 887 0 R 888 0 R 889 0 R 889 0 R /ExtGState << /GS7 61 0 R Fast food in India in 2017 was not just limited to quick service restaurants serving American or European food. /Macrosheet /Part endobj endobj >> >> /F2 54 0 R
/MediaBox [0 0 595.44 841.92] /Image16 63 0 R They are as follows: 1) To investigate the relationship between service quality, food quality and perceived value and customer satisfaction in the fast food industry in Malaysia. /Contents 90 0 R user
1057 0 R 1057 0 R 1058 0 R 1058 0 R 1059 0 R 1059 0 R 1060 0 R 1060 0 R 1061 0 R 1061 0 R /Length 1275 Fast Food Customer Experience Benchmarks. /XObject << This study provides a cross‐cultural comparison of service satisfaction of fast food establishments in four English‐speaking countries. The goals of this study were to investigate the causes and problems faced by the selected restaurant and to provide suggestions on how to improve the slow customer service based on the numerous domains of operations management. Since then customers have fast-food Company in Malaysia through the implementation of the rapid growth andMalaysia was first exposed to be a fast-food in the year 1961 to open an A & W outlet in Malaysia. /StructParents 6 /Type /Page Fast food The information collected from 100 sample respondents in the is the food item that can be prepared and served very quickly (Webster Dictionary, 1951). /F2 54 0 R /MediaBox [0 0 595.44 841.92] >> /LW 1 /Type /Page endobj /ExtGState << /Resources << Microsoft® Word 20162017-05-28T01:11:40+04:302017-05-28T01:11:40+04:30 It keeps transforming due to high demands of food and beverage products. /GS8 62 0 R >> /Type /Group >> Kashani /Parent 2 0 R Lee, Ruby & Rajdeep, G. (2004). >> >> /Parent 2 0 R >> >> << /XObject << /Resources << /ExtGState << uuid:2d392a8f-0e24-4c53-a738-a33d35c9aef9
1183 0 R 1184 0 R 1185 0 R] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> << 31 0 obj 918 0 R 919 0 R 919 0 R 920 0 R 920 0 R 921 0 R 921 0 R 922 0 R 922 0 R 923 0 R /Resources << /Type /Page /F2 54 0 R /BM /Normal /Type /Page endobj The research model is adopted from the SERVQUAL model (Parasuraman et al., 1988).
<< /GS8 62 0 R /F4 56 0 R /ModDate (D:20170528011140+04'30') /F6 58 0 R /F5 16 0 R Service Quality and Customer Satisfaction in Selected Fast Food Restaurants Chapter 1 INTRODUCTION Rationale In Malaysia, fast food industry had been developing significantly. 2015-01-26T02:05Z
/Tabs /S Past literature reveals that there are limited researches on this topic, particularly in Asian context. Customer satisfaction in fast food industry showing dependency on service quality, Product Quality, Physical Design, Price, Customer satisfaction, Physical Environment, Taste, Promotion The Likert scale questionnaire was designed for collecting of data from the mention respondents in above mentioned Fast food restaurants. /G10 35 0 R /LC 0 >> /Tabs /S /F5 57 0 R /Type /Page /Contents 65 0 R >> /XObject << Theory tells us that if the customers are satisfied then the hotels are providing higher service quality. Every fast food restaurant differs in its customer service, value proposition, etc. >> /X7 37 0 R >> Research aims of this paper are to identify and analyze the key factors of the customer satisfaction and influence to the customer retention on the food industry. << /MediaBox [0 0 595.44 841.92] /Contents 104 0 R /ExtGState << /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /BM /Normal View Essay - The Impact of Service Quality on Customers Satisfaction in the Malaysian Fast Food Industry.docx from BUSINESS 240 at Technical University of Mombasa. /X9 38 0 R endobj 426 0 R 427 0 R 428 0 R 429 0 R 430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R The best option is to get a pleasant restaurant that could provide service quality on passenger satisfaction and loyalty">quality service and good dining experience. /Worksheet /Part /ExtGState << /ExtGState << endobj /DisplayDocTitle true /Diagram /Figure 6 [195 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R 201 0 R 202 0 R 203 0 R 204 0 R /ExtGState << Lee, Ruby & Rajdeep, G. (2004). /F1 53 0 R /CS /DeviceRGB 2 21 Key Success Factors of Online Food Ordering Services: An Empirical Study Therefore, this current study posits that website quality – consisting of information quality, Today fast food industry is being fitted to Tamil Nadu food concern and is welcomed by public as well as getting famous by the country. 961 0 R 962 0 R 963 0 R 964 0 R 965 0 R 966 0 R 967 0 R 968 0 R 969 0 R 970 0 R 1125 0 R] 21 0 obj �+Sl�V����˗���Gޗ"���%{O���ȇ�,Ej籬s�/�rF �}S��t���6�Z����;[�� /F1 53 0 R /StructParents 0 /Resources << >> /BM /Normal >> /GS8 62 0 R >> 931 0 R 932 0 R 933 0 R 934 0 R 935 0 R 936 0 R 937 0 R 938 0 R 939 0 R 940 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Font << endstream /F3 55 0 R 1105 0 R 1106 0 R 1107 0 R 1108 0 R 1109 0 R 1110 0 R 1111 0 R 1112 0 R 1113 0 R 1114 0 R /F6 58 0 R /ca 1 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R 248 0 R] Service industry requires customer involvement in their service while delivering so that customer satisfaction is very important which creates revisit intention in them. The report, which was emailed to Restaurant Dive, shows mixed results, with the full-service industry maintaining a satisfaction score of 81, while limited-service scores dropped by 1.3% to 79.
/F1 53 0 R /GS8 62 0 R /F2 54 0 R /Contents 74 0 R /Parent 2 0 R Stratified random sampling was used for this purpose for data analysis purpose, Correlation and multiple regressions while using SPSS-16 were used to test the model. 1035 0 R 1036 0 R 1036 0 R 1037 0 R 1037 0 R 1038 0 R 1038 0 R 1039 0 R 1039 0 R 1040 0 R customer satisfaction and revisit intention among undergraduates towards fast food restaurants chow keng yong dickson ong chee siang tham wai lok wong yin kuan bachelor of international business (hons) universiti tunku abdul rahman faculty of accountancy and management department of international business april 2013 . /StructParents 9 /MediaBox [0 0 595.44 841.92] x��yp��}�h i�f&i2�2S�4d�IҤM�I�v��1M�6�N2iC�M�dhJ��Ʒ�|��`cc|b�ԧ$�>�u�CƦHZ�m�p��:˫Z��~�Ϯ���}w�w?�~��_�R Ѕ7����������f���������R�:f���z����\i�t�*\�n��]߸�Kw�7�Q63�p�:r�d�����k�-�U����t���!�z��1�l�k�k��͍h�mlm=�N���.l��6�k��j���ce�p��p�� ? To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the context of fast food industry in Malaysia. /GS8 62 0 R /Type /Group << /ExtGState << Fast food restaurant also considered as one typical form of … /Marked true endobj /GS8 62 0 R >> /Names [(Note 1) 1189 0 R] >> >> 1095 0 R 1096 0 R 1097 0 R 1098 0 R 1099 0 R 1100 0 R 1101 0 R 1102 0 R 1103 0 R 1104 0 R Malaysia. << 8 0 obj >> /Parent 2 0 R /Resources << /F3 55 0 R /GS7 61 0 R Alicia Kelso @BGbunster. /Group << endobj 1030 0 R 1031 0 R 1204 0 R 1055 0 R 1056 0 R 1205 0 R 1125 0 R 1126 0 R 1127 0 R 1128 0 R /F2 54 0 R /Annots [93 0 R] /Resources << 215 0 R 215 0 R 216 0 R 216 0 R 217 0 R 218 0 R 219 0 R 220 0 R 221 0 R 222 0 R /Group << AIRLINE INDUSTRY IN MALAYSIA BY CHONG LEE WOON LOW KEE KEE TAI GUAN HWEE TAN LING LEE TAN SEOW CHENG A research project submitted in partial fulfillment of the requirement for the degree of BACHELOR OF COMMERCE (HONS) ACCOUNTING UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF BUSINESS AND FINANCE DEPARTMENT OF COMMERCE AND ACCOUNTANCY AUGUST 2015. << 774 0 R 775 0 R 776 0 R 777 0 R 778 0 R 779 0 R 780 0 R 781 0 R 782 0 R 783 0 R >> /Resources << /Filter /FlateDecode /Width 320 /F1 53 0 R 36 0 obj Using DINESERV, the relationships between service quality, overall service quality perceptions, customer satisfaction, and repurchase intentions in the Malaysian fast food industry are examined. /Count 24 979 0 R 979 0 R 980 0 R 980 0 R 981 0 R 981 0 R 982 0 R 982 0 R 983 0 R 983 0 R >> >> Globally, fast food generates revenue of over $570 billion - that is bigger than the economic value of mostcountries. �c(6�5)f;��j�mki�ұE}��M?Kx��[k��}f�J�'�
��1hV�.6��6���"�X�:���7Q��D��9��\���cDTik��3��-�#�Q��7�o�[�G�!�Ў[G�%�$py��J;��n�}��j�-�#�Q���~��!�U�Џ. /F2 54 0 R /Annots [79 0 R] 1, pp. >> 120 0 R 1190 0 R 125 0 R 130 0 R 126 0 R 127 0 R 128 0 R 129 0 R 131 0 R 132 0 R /MarkInfo << /Annots [42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 51 0 R] >> /F7 59 0 R /Annots [83 0 R] /Resources << 3 0 obj /XObject << /Workbook /Document >> /Type /Page Many fast food companies such as McDonalds, KFC, Burger King, Wendy’s and Subway has entered the industry to claim their market shares that resulted in more competitive environment within the industry. Today, fast food consumption is becoming a part of the Malaysian’s lifestyle. >> >> 806 0 R 807 0 R 807 0 R 808 0 R 808 0 R 809 0 R 809 0 R 810 0 R 810 0 R 811 0 R /StructTreeRoot 22 0 R �^#�O1X��|�b[}[��� ����u�+oc[˹�v����)��V^v�����h��sFJyk��t��K�
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14 0 obj /F5 107 0 R << factors influencing dining experience on customer satisfaction and revisit intention among undergraduates towards fast food restaurants chow keng yong << /CS /DeviceRGB /Group <<
>> /Contents 106 0 R 14 [1029 0 R 1030 0 R 1031 0 R 1032 0 R 1032 0 R 1033 0 R 1033 0 R 1034 0 R 1034 0 R 1035 0 R Nowadays, the fast food restaurants have been popping up, as the Chinese saying goes, its emergence like ‘bamboo shoots after a spring rain’ (Lee, n.d.). 11 [652 0 R 653 0 R 654 0 R 654 0 R 655 0 R 655 0 R 656 0 R 656 0 R 657 0 R 657 0 R >> /Contents [ 4 0 R 2886 0 R ] This study also provides research implications to guide industry practitioners in the aspect of employee turnover. 674 0 R 675 0 R 676 0 R 677 0 R 678 0 R 679 0 R 680 0 R 681 0 R 682 0 R 683 0 R /CS /DeviceRGB /CS /DeviceRGB /ExtGState << 649 0 R 650 0 R 651 0 R 652 0 R 653 0 R 1197 0 R 796 0 R 797 0 R 798 0 R 1198 0 R /Tabs /S Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia: 10.4018/978-1-5225-7095-0.ch015: The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in /Type /Group uuid:C8FC105F-FAB7-46C2-AD64-F5296ECABF86uuid:C8FC105F-FAB7-46C2-AD64-F5296ECABF86 /Image16 63 0 R Wwe Wrestlemania 37 Match Card,
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/Footer /Sect /MediaBox [0 0 595.44 841.92] Fast food The information collected from 100 sample respondents in the is the food item that can be prepared and served very quickly (Webster Dictionary, 1951). /F6 58 0 R /S /Transparency /StructParents 5 /Pages 2 0 R endobj << 142 0 R 143 0 R 144 0 R 145 0 R 146 0 R 147 0 R 148 0 R 149 0 R 150 0 R 151 0 R Customer Satisfaction and Service Quality depend a lot on Organization Stand-ards (OS) of the company where they are applied. /F3 55 0 R /GS7 61 0 R 50 No. 15 [1126 0 R 1127 0 R 1128 0 R 1129 0 R] /Font << << << /Annots [70 0 R] /Resources << %PDF-1.4 >> >> /Group << /F5 40 0 R 1067 0 R 1067 0 R 1068 0 R 1068 0 R 1069 0 R 1070 0 R 1071 0 R 1072 0 R 1073 0 R 1074 0 R /Type /Group /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /XObject << 180 0 R 184 0 R 181 0 R 182 0 R 183 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R /GS8 62 0 R /F1 5 0 R /Group << /StructParents 0 1075 0 R 1076 0 R 1077 0 R 1078 0 R 1079 0 R 1080 0 R 1081 0 R 1082 0 R 1083 0 R 1084 0 R >> /Contents 102 0 R /GS7 61 0 R /Contents 92 0 R /MediaBox [0 0 595.44 841.92] >> /F3 55 0 R /Font << /XObject << /F1 53 0 R /Font << >> Dahmakan has been one of the local startup rising stars, from becoming the first startup from Malaysia to enter the highly rated Y Combinator to the recent round of USD$2.6M funding. /F2 54 0 R /Pages 2 0 R /Tabs /S endobj /F7 59 0 R Meanwhile, in foodservice industry, health and safety aspects as well cannot be underestimated in a production process, especially in producing of high quality and safe food. ;H���O{&�X�� �?��;r�;j��>ʿ�;&�������E�d�72%m�����W�d�E��DIT}s�;&�N�lof�J��n����l����p�U�� 1�1C�}�r��j8�}���S���'vcU�"���N�i��m�bϮuep2o��;ߺ�b�z賎z+:&(l" �"�G. Published June 25, 2019 Share it. /rgid (PB:317179711_AS:588738421882880@1517377586712) 25 0 obj /F1 53 0 R 784 0 R 785 0 R 786 0 R 787 0 R 788 0 R 789 0 R 790 0 R 791 0 R 792 0 R 793 0 R /Type /Page /Tabs /S
/F3 55 0 R /Resources << /Resources << /F3 55 0 R /F1 53 0 R Since then customers have fast-food Company in Malaysia through the implementation of the rapid growth andMalaysia was first exposed to be a fast-food in the year 1961 to open an A & W outlet in Malaysia. 851 0 R 852 0 R 853 0 R 854 0 R 855 0 R 856 0 R 857 0 R 858 0 R 859 0 R 860 0 R endobj /Tabs /S The industry is expected to have an annual growth of 2.5% forthe next several years - below the long term average but coming back from aseveral year slump. /ca .2 Author By. /Annots [77 0 R] /GS8 62 0 R 1. /S /Transparency /GS8 62 0 R >> /F6 58 0 R /MediaBox [0 0 595.44 841.92] 913 0 R 1201 0 R 974 0 R 975 0 R 976 0 R 1202 0 R 1000 0 R 1001 0 R 1203 0 R 1029 0 R >> /F2 54 0 R Although the research of both Feinberg et al. 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R /MediaBox [0 0 595.44 841.92] 11 0 obj endobj 951 0 R 952 0 R 953 0 R 954 0 R 955 0 R 956 0 R 957 0 R 958 0 R 959 0 R 960 0 R endobj /Font << << >> >> /F1 53 0 R /CS /DeviceRGB satisfaction and behavioural intentions in the fast food industry in Malaysia. /F2 54 0 R /Type /Group /S /Transparency /Parent 2 0 R Services are always tacit. Microsoft® Office Word 2007
1005 0 R 1006 0 R 1006 0 R 1007 0 R 1007 0 R 1008 0 R 1008 0 R 1009 0 R 1009 0 R 1010 0 R /Parent 2 0 R /S /Transparency 286 0 R 287 0 R 288 0 R 289 0 R 290 0 R 291 0 R 292 0 R 293 0 R 294 0 R 295 0 R /Type /Group /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> >> /XObject << /Image16 63 0 R /Resources << >> /F1 53 0 R 989 0 R 990 0 R 991 0 R 992 0 R 993 0 R 994 0 R 995 0 R 996 0 R 997 0 R 998 0 R 2 0 obj /F6 41 0 R >> >> >> endobj 326 0 R 327 0 R 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R /F4 39 0 R 589 0 R 590 0 R 591 0 R 592 0 R 593 0 R 594 0 R 595 0 R 596 0 R 597 0 R 598 0 R In 2017, the country has witnessed a spike in food delivery startups swarming the battlefields of the food delivery industry. >> /Resources << /BitsPerComponent 8 Current competition in Vietnamese fast food has required companies to pay more attention to customer satisfaction. (2013). 861 0 R 862 0 R 863 0 R 864 0 R 865 0 R 866 0 R 867 0 R 868 0 R 869 0 R 870 0 R >> /ExtGState << /StructParents 0 /Group << >> %PDF-1.7 /Contents 96 0 R /Tabs /S That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction, loyalty and retention. (2016), “ The importance of social media advertisements in enhancing Brand equity: a study on fast food restaurant industry in Malaysia ”, Business and Economic Research, Vol. /F4 56 0 R Microsoft® Word 2016 This activity is part of service industry, whose main feature is that the origin of a service is caused by consumer demand and its recognition – by customer satisfaction. /Annots [75 0 R] endobj /Tabs /S /F4 56 0 R /Group << Hanaysha, J. /Group << /Contents 67 0 R /MediaBox [0 0 595.44 841.92] Many fast food companies such as McDonalds, KFC, Burger King, Wendy’s and Subway has entered the industry to claim their market shares that resulted in more competitive environment within the industry. >> >> /StructParents 15 /Metadata 4 0 R /Tabs /S /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> >> /GS7 61 0 R 664 0 R 665 0 R 666 0 R 667 0 R 668 0 R 669 0 R 670 0 R 671 0 R 672 0 R 673 0 R >> /Group << /F4 56 0 R /MediaBox [0 0 595.44 841.92] 609 0 R 610 0 R 611 0 R 612 0 R 613 0 R 614 0 R 615 0 R 616 0 R 617 0 R 618 0 R /Annots [97 0 R] stream 6 0 obj /RoleMap 30 0 R 754 0 R 755 0 R 756 0 R 757 0 R 758 0 R 759 0 R 760 0 R 761 0 R 762 0 R 763 0 R Based on the findings, it was found that Operational Excellence is the most effective CRM Strategies that led to customer loyalty in retail industry in Shah Alam, Malaysia.
/F1 53 0 R /GS8 62 0 R /F2 54 0 R >> /MediaBox [ 0 0 595.44 841.68 ] /GS8 62 0 R >> >> /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] the fast food industry, where products are almost similar with each other. /GS7 61 0 R �[2{��o �O}�����m�glۣ�M�% 8�X�����^h?\mm
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/MediaBox [0 0 595.44 841.92] << /Tabs /S /F6 58 0 R Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia: 10.4018/978-1-5225-7095-0.ch015: The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F6 58 0 R >> The study identifies the most important significant factors that affect the customer preference of food and beverage outlets on Jalandhar to Amritsar National Highway. << /Parent 2 0 R 1085 0 R 1086 0 R 1087 0 R 1088 0 R 1089 0 R 1090 0 R 1091 0 R 1092 0 R 1093 0 R 1094 0 R 599 0 R 600 0 R 601 0 R 602 0 R 603 0 R 604 0 R 605 0 R 606 0 R 607 0 R 608 0 R << endobj 152 0 R 153 0 R 154 0 R 155 0 R 156 0 R 157 0 R 158 0 R 159 0 R 160 0 R 161 0 R 259 0 R 260 0 R 260 0 R 261 0 R 261 0 R 262 0 R 262 0 R 263 0 R 264 0 R 265 0 R /Type /Group The fast food industry is not without its challenges, but it’s clearly still possible to profit in the face of them. /Contents 80 0 R /P 3 0 R In this industry, having talent, skillful and knowledgeable employees in a company is important. /Type /Page /GS8 62 0 R /Parent 2 0 R Thus, several specific objectives are formulated to help accomplish the tasks of this study. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F4 56 0 R It keeps transforming due to high demands of food and beverage products. m�k���N��
/Annots [95 0 R] /Type /Page /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Resources << In today's ever‐increasing globalization of services and brands, service‐oriented businesses need to attend to the satisfaction of their customers both domestically and abroad while transcending unique cultural differences from country to country. /CS /DeviceRGB Globally, fast food generates revenue of over $570 billion - that is biggerthan the economic value of mostcountries. /F6 58 0 R >>
/GS8 62 0 R
2015-01-26T10:09:27+08:00
Since McDonald's was established, the service concept has been based on the first-class quality, value, and cleanness, which has become an essential service direction of the company's marketing operations (Thornton et al., 2016). /Type /Group 881 0 R 882 0 R 883 0 R 884 0 R 885 0 R 886 0 R 887 0 R 888 0 R 889 0 R 889 0 R /ExtGState << /GS7 61 0 R Fast food in India in 2017 was not just limited to quick service restaurants serving American or European food. /Macrosheet /Part endobj endobj >> >> /F2 54 0 R
/MediaBox [0 0 595.44 841.92] /Image16 63 0 R They are as follows: 1) To investigate the relationship between service quality, food quality and perceived value and customer satisfaction in the fast food industry in Malaysia. /Contents 90 0 R user
1057 0 R 1057 0 R 1058 0 R 1058 0 R 1059 0 R 1059 0 R 1060 0 R 1060 0 R 1061 0 R 1061 0 R /Length 1275 Fast Food Customer Experience Benchmarks. /XObject << This study provides a cross‐cultural comparison of service satisfaction of fast food establishments in four English‐speaking countries. The goals of this study were to investigate the causes and problems faced by the selected restaurant and to provide suggestions on how to improve the slow customer service based on the numerous domains of operations management. Since then customers have fast-food Company in Malaysia through the implementation of the rapid growth andMalaysia was first exposed to be a fast-food in the year 1961 to open an A & W outlet in Malaysia. /StructParents 6 /Type /Page Fast food The information collected from 100 sample respondents in the is the food item that can be prepared and served very quickly (Webster Dictionary, 1951). /F2 54 0 R /MediaBox [0 0 595.44 841.92] >> /LW 1 /Type /Page endobj /ExtGState << /Resources << Microsoft® Word 20162017-05-28T01:11:40+04:302017-05-28T01:11:40+04:30 It keeps transforming due to high demands of food and beverage products. /GS8 62 0 R >> /Type /Group >> Kashani /Parent 2 0 R Lee, Ruby & Rajdeep, G. (2004). >> >> /Parent 2 0 R >> >> << /XObject << /Resources << /ExtGState << uuid:2d392a8f-0e24-4c53-a738-a33d35c9aef9
1183 0 R 1184 0 R 1185 0 R] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> << 31 0 obj 918 0 R 919 0 R 919 0 R 920 0 R 920 0 R 921 0 R 921 0 R 922 0 R 922 0 R 923 0 R /Resources << /Type /Page /F2 54 0 R /BM /Normal /Type /Page endobj The research model is adopted from the SERVQUAL model (Parasuraman et al., 1988).
<< /GS8 62 0 R /F4 56 0 R /ModDate (D:20170528011140+04'30') /F6 58 0 R /F5 16 0 R Service Quality and Customer Satisfaction in Selected Fast Food Restaurants Chapter 1 INTRODUCTION Rationale In Malaysia, fast food industry had been developing significantly. 2015-01-26T02:05Z
/Tabs /S Past literature reveals that there are limited researches on this topic, particularly in Asian context. Customer satisfaction in fast food industry showing dependency on service quality, Product Quality, Physical Design, Price, Customer satisfaction, Physical Environment, Taste, Promotion The Likert scale questionnaire was designed for collecting of data from the mention respondents in above mentioned Fast food restaurants. /G10 35 0 R /LC 0 >> /Tabs /S /F5 57 0 R /Type /Page /Contents 65 0 R >> /XObject << Theory tells us that if the customers are satisfied then the hotels are providing higher service quality. Every fast food restaurant differs in its customer service, value proposition, etc. >> /X7 37 0 R >> Research aims of this paper are to identify and analyze the key factors of the customer satisfaction and influence to the customer retention on the food industry. << /MediaBox [0 0 595.44 841.92] /Contents 104 0 R /ExtGState << /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /BM /Normal View Essay - The Impact of Service Quality on Customers Satisfaction in the Malaysian Fast Food Industry.docx from BUSINESS 240 at Technical University of Mombasa. /X9 38 0 R endobj 426 0 R 427 0 R 428 0 R 429 0 R 430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R The best option is to get a pleasant restaurant that could provide service quality on passenger satisfaction and loyalty">quality service and good dining experience. /Worksheet /Part /ExtGState << /ExtGState << endobj /DisplayDocTitle true /Diagram /Figure 6 [195 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R 201 0 R 202 0 R 203 0 R 204 0 R /ExtGState << Lee, Ruby & Rajdeep, G. (2004). /F1 53 0 R /CS /DeviceRGB 2 21 Key Success Factors of Online Food Ordering Services: An Empirical Study Therefore, this current study posits that website quality – consisting of information quality, Today fast food industry is being fitted to Tamil Nadu food concern and is welcomed by public as well as getting famous by the country. 961 0 R 962 0 R 963 0 R 964 0 R 965 0 R 966 0 R 967 0 R 968 0 R 969 0 R 970 0 R 1125 0 R] 21 0 obj �+Sl�V����˗���Gޗ"���%{O���ȇ�,Ej籬s�/�rF �}S��t���6�Z����;[�� /F1 53 0 R /StructParents 0 /Resources << >> /BM /Normal >> /GS8 62 0 R >> 931 0 R 932 0 R 933 0 R 934 0 R 935 0 R 936 0 R 937 0 R 938 0 R 939 0 R 940 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Font << endstream /F3 55 0 R 1105 0 R 1106 0 R 1107 0 R 1108 0 R 1109 0 R 1110 0 R 1111 0 R 1112 0 R 1113 0 R 1114 0 R /F6 58 0 R /ca 1 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R 248 0 R] Service industry requires customer involvement in their service while delivering so that customer satisfaction is very important which creates revisit intention in them. The report, which was emailed to Restaurant Dive, shows mixed results, with the full-service industry maintaining a satisfaction score of 81, while limited-service scores dropped by 1.3% to 79.
/F1 53 0 R /GS8 62 0 R /F2 54 0 R /Contents 74 0 R /Parent 2 0 R Stratified random sampling was used for this purpose for data analysis purpose, Correlation and multiple regressions while using SPSS-16 were used to test the model. 1035 0 R 1036 0 R 1036 0 R 1037 0 R 1037 0 R 1038 0 R 1038 0 R 1039 0 R 1039 0 R 1040 0 R customer satisfaction and revisit intention among undergraduates towards fast food restaurants chow keng yong dickson ong chee siang tham wai lok wong yin kuan bachelor of international business (hons) universiti tunku abdul rahman faculty of accountancy and management department of international business april 2013 . /StructParents 9 /MediaBox [0 0 595.44 841.92] x��yp��}�h i�f&i2�2S�4d�IҤM�I�v��1M�6�N2iC�M�dhJ��Ʒ�|��`cc|b�ԧ$�>�u�CƦHZ�m�p��:˫Z��~�Ϯ���}w�w?�~��_�R Ѕ7����������f���������R�:f���z����\i�t�*\�n��]߸�Kw�7�Q63�p�:r�d�����k�-�U����t���!�z��1�l�k�k��͍h�mlm=�N���.l��6�k��j���ce�p��p�� ? To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the context of fast food industry in Malaysia. /GS8 62 0 R /Type /Group << /ExtGState << Fast food restaurant also considered as one typical form of … /Marked true endobj /GS8 62 0 R >> /Names [(Note 1) 1189 0 R] >> >> 1095 0 R 1096 0 R 1097 0 R 1098 0 R 1099 0 R 1100 0 R 1101 0 R 1102 0 R 1103 0 R 1104 0 R Malaysia. << 8 0 obj >> /Parent 2 0 R /Resources << /F3 55 0 R /GS7 61 0 R Alicia Kelso @BGbunster. /Group << endobj 1030 0 R 1031 0 R 1204 0 R 1055 0 R 1056 0 R 1205 0 R 1125 0 R 1126 0 R 1127 0 R 1128 0 R /F2 54 0 R /Annots [93 0 R] /Resources << 215 0 R 215 0 R 216 0 R 216 0 R 217 0 R 218 0 R 219 0 R 220 0 R 221 0 R 222 0 R /Group << AIRLINE INDUSTRY IN MALAYSIA BY CHONG LEE WOON LOW KEE KEE TAI GUAN HWEE TAN LING LEE TAN SEOW CHENG A research project submitted in partial fulfillment of the requirement for the degree of BACHELOR OF COMMERCE (HONS) ACCOUNTING UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF BUSINESS AND FINANCE DEPARTMENT OF COMMERCE AND ACCOUNTANCY AUGUST 2015. << 774 0 R 775 0 R 776 0 R 777 0 R 778 0 R 779 0 R 780 0 R 781 0 R 782 0 R 783 0 R >> /Resources << /Filter /FlateDecode /Width 320 /F1 53 0 R 36 0 obj Using DINESERV, the relationships between service quality, overall service quality perceptions, customer satisfaction, and repurchase intentions in the Malaysian fast food industry are examined. /Count 24 979 0 R 979 0 R 980 0 R 980 0 R 981 0 R 981 0 R 982 0 R 982 0 R 983 0 R 983 0 R >> >> Globally, fast food generates revenue of over $570 billion - that is bigger than the economic value of mostcountries. �c(6�5)f;��j�mki�ұE}��M?Kx��[k��}f�J�'�
��1hV�.6��6���"�X�:���7Q��D��9��\���cDTik��3��-�#�Q��7�o�[�G�!�Ў[G�%�$py��J;��n�}��j�-�#�Q���~��!�U�Џ. /F2 54 0 R /Annots [79 0 R] 1, pp. >> 120 0 R 1190 0 R 125 0 R 130 0 R 126 0 R 127 0 R 128 0 R 129 0 R 131 0 R 132 0 R /MarkInfo << /Annots [42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 51 0 R] >> /F7 59 0 R /Annots [83 0 R] /Resources << 3 0 obj /XObject << /Workbook /Document >> /Type /Page Many fast food companies such as McDonalds, KFC, Burger King, Wendy’s and Subway has entered the industry to claim their market shares that resulted in more competitive environment within the industry. Today, fast food consumption is becoming a part of the Malaysian’s lifestyle. >> >> 806 0 R 807 0 R 807 0 R 808 0 R 808 0 R 809 0 R 809 0 R 810 0 R 810 0 R 811 0 R /StructTreeRoot 22 0 R �^#�O1X��|�b[}[��� ����u�+oc[˹�v����)��V^v�����h��sFJyk��t��K�
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>> /Contents 106 0 R 14 [1029 0 R 1030 0 R 1031 0 R 1032 0 R 1032 0 R 1033 0 R 1033 0 R 1034 0 R 1034 0 R 1035 0 R Nowadays, the fast food restaurants have been popping up, as the Chinese saying goes, its emergence like ‘bamboo shoots after a spring rain’ (Lee, n.d.). 11 [652 0 R 653 0 R 654 0 R 654 0 R 655 0 R 655 0 R 656 0 R 656 0 R 657 0 R 657 0 R >> /Contents [ 4 0 R 2886 0 R ] This study also provides research implications to guide industry practitioners in the aspect of employee turnover. 674 0 R 675 0 R 676 0 R 677 0 R 678 0 R 679 0 R 680 0 R 681 0 R 682 0 R 683 0 R /CS /DeviceRGB /CS /DeviceRGB /ExtGState << 649 0 R 650 0 R 651 0 R 652 0 R 653 0 R 1197 0 R 796 0 R 797 0 R 798 0 R 1198 0 R /Tabs /S Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia: 10.4018/978-1-5225-7095-0.ch015: The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in /Type /Group uuid:C8FC105F-FAB7-46C2-AD64-F5296ECABF86uuid:C8FC105F-FAB7-46C2-AD64-F5296ECABF86 /Image16 63 0 R